Advocacy Tools Be Heard

Aims of the Session

At the end of the session participants will: have explored different ways of representing the Movement have identified what are the areas where Scouting should have a say have identified external organisations that can support Scouting understand what advocacy work is and why it is important have developed a concrete advocacy plan have learnt how to identify and face challenges in advocacy work

Why Guiding/Scouting Advocate?

Why Guiding/Scouting Advocate?

Historical Girl Guides at the Crystal Palace Rally Mission
responsible citizens speak out Needed to Build a Better World

Skills gained through advocacy public speaking, influencing, negotiation

What is Advocacy?

A (WAGGGS) Definition
Influence people to make decisions to improve our lives and the lives of others
Influence People
Speaking Out Doing Educating

Decisions
Change Policy Funding Support

Improve Lives
Result

Advocacy Phrases

Developing an Advocacy Plan

1. Identifying your advocacy goals/What do you want to achieve? 2. Assessing the situation/Where are we now 3. Identifying your resources/What resources do we need? 4. Identifying your milestones/What can we achieve? 5. Identifying your target/Who is our target? 6. Identifying the message/What is your message? 7. How can you deliver your message? 8. How do you know you are successful?

Identifying your advocacy goals/ What do you want to achieve?

Finding an issue
Based on vision Relevant to members/group you represent That you are Passionate about Motivates you to take action

< Partners?

Developing an Advocacy Plan 1

Pick your issue

Developing an Advocacy Plan 1

Refining your Goal (SMART)

2. Where Are We Now?/ Present Situation

2. Where are we now?
Tools
SWOT Analysis

2. Where Are We Now?/ Present Situation

PESTLE
Political (decision makers, political situation?) Economic Factors (current situation, esp for target group) Social factors What social factors impact on girls and young women? Technological factors (Social media/IT) Legal (relevant laws) Environmental (geographical)

3. What Resources do you need?

 Milestones

4. Identifying your milestones/ What can you achieve?

Timeframe short-term, long-term Dividing/refining your goal (SMART)

Content (what you are trying to change) Process (steps you take to get there) Impact (the change you have on peoples lives) Effect (ie change in policy)

5. Identifying your target/Who is our target?

Who do you need to influence?
Those who can bring about change

Primary
The decision makers

Secondary
Those who can influence the decision makers

What is your message?

Consider
Content Language Messenger (?young people) Format Time and Place

6. What is your message?

What is your message?
In one minute

Problem Statement + Evidence + Example + Action required

7. How can your deliver your message?

Awareness Raising Campaigning Lobbying Using the media

Developing an Advocacy Plan 7

Forming Partnerships
Forming partnerships

8. How do you know you are successful?

A Completed Advocacy Plan?

What next?

http://europe.wagggsworld.org/en/resourc es/document/view/2542