Day-to-Day advance trends in Automobiles.

Globalization in Automobile industry has great accelerated during last half of 1990s by Giant Multinational Automakers. The companies finds the advance technologies to have customers attraction.

World Vehicle Production Trends (in '000s)

70000

60000

50000

40000

30000

20000

10000

0 1997 1998 1999 2000 Year North America South America European Union Other Europe Japan Asia-other than Japan 2001 2002 2003 2004

Vehicle Density vs. GDP/capita

Inhabitants/Vehicle India in 2011 Developing Markets Mature Markets
Inhabitants/Vehicle 11 India 100 82

100
50 10

China in 2011 India in 2014 China in 2014

China

Germany

0 $1,000

Mexico Belgium South Korea Canada Austria Brazil UK Sweden Poland Argentina CzechSpain Australia Japan Republic Italy France
2 15 20 25 30 Per Capita Income (US$ 000)

USA

35

40

Note: The above includes both Passenger Vehicles and Commercial Vehicles Sources: Wards Auto Yearbook 2011, EIU, Goldman Sachs BRICs report, DRI 2011, A.T. Kearney analysis

Motorcycle

50% -

30% 15% -

13% 28% 82%

4% -

1% 2% -

2% 46% -

<1%

<1% -

9% <1% 8% 10%

Figures denote Mkt Share (Apr-Oct 11)

India is now the second largest two-wheeler market in the world

Passenger Cars
Utility Vehicles Multi Purpose Vehicles

52% 2%
100%

17% 18%
-

19% 1%
-

42%
-

1% 21%
-

5% 1%
-

2% 10%
-

2% 1%
-

2%
<1%

1% -

4%
-

<1% -

<1% <1%
<1%

Figures denote Mkt Share (Apr-Oct 11)

4th largest Passenger Vehicle Market in Asia

Medium & Heavy CV Trucks Buses L, M & HCV Light & Small Comm Veh Trucks

64% 40% 59%

24% 30% <1%

7% 32%

8% 5% 4%

10% 3%

3% 6% 3%

1%
<1%

<1% 1% -

<1% -

Figures denote Mkt Share (Apr-Oct 11)

TATA Motors dominates over 60% of the Indian Commercial Vehicle Market. It is also the Worlds fifth largest Medium & Heavy commercial vehicle manufacturer.

Manufacturing:
Emerging World hub: Small Cars (Suzuki, Hyundai)Castings & Forgings Regional Sourcing base Aggregates for Entire Vehicle Programs (e.g. Transmissions for Toyota IMV) Globalisation opportunities for Indian Manufacturers Increasing exports of Made In India vehicles Establishing manufacturing facilities at foreign locations (e.g. TVS Indonesia) Contract Manufacturing (e.g. Sub-150cc Bajaj motor cycles for Kawasaki) Growth through Mergers & Acquisitions (TATA Motors acquisition of Daewoo Commercial Veh, Korea & Hispano, Spain

Engineering Services:
Indian IT Majors offering on-shore and offshore engineering services to Global IT players.
(e.g. TCS, TATA Technologies, Infosys, Satyam)

Global Auto & Auto component majors putting up Development Centres in India, either on their own or in partnership with local players
(e.g. General Motors, Daimler Chyrsler, Johnson Controls, Delphi, Bosch)

Independent Indian OEMs focusing on upgrading their design & engineering capabilities.
(e.g. TATA Motors European Development Centre & Acquisition of INCAT plc, UK)

Increase in input prices Ferrous & Non-Ferrous Metals Crude oil & derivatives Natural rubber Rising Customer Expectations Product features Quality & reliability Integration with Global Markets Lowering product life cycles Reducing time-tomarket for new products Threat of new competition

 Harsher

operating conditions pose unique challenges for product conceptualization, design and development: Road inadequacy and quality High Traffic density Poor Fuel quality & variety (Gasoline, Diesel, CNG & LPG)

Modern global automotive industry encompasses Principal manufacture, General motors, Ford, Toyota, Honda, Volkswagen ^ operates in competitive market place. Initially Globalization in Automobile industry has great accelerated during last half of 1990s by Giant Multinational Automakers.

How is the Global automotive market? * Global Market Dynamics * Establishment Of Global Alliances * Industry Consolidation

Invest into production facilities in emerging markets to reduce production costs

US Automakers THE BIG THREE (GM, Ford & Chrysler) Making commercial strategic partnerships to strengthen its position in market.

Market divides the worlds Automaker into 3 tiers

1st tier company merges ~ Volkswagon-Lamborgini, bmw-rolls royce 2nd tier company merges ~ mercedes benz, renaultnissan-fiat 3rd tier company merges ~ Mazada-mitsubishi, kiavolvo

ADVANCES IN TECHNOLOGY Advance in computer and automated systems technology have impacted the entire manufacturing enterprise.
Impact each area of the wheel
knowledge based design

Propose the automation by

1. 2. 3. 4. Information acquisition Information analysis Decision & Action selection Action Implementation

Industries were fully contributed by Robots to improve the productivity, Manufactures were monitored by the Digital Control System connected by Digital Networks.

Various software's like CAD/CAM used in Industries.

IN-CAR COMPUTERS

All the features were compiled in one system and also for safety reasons. But FORD offers this in F-series trucks indash system.

BLIS SYSTEM
It is Blind Spot Information System and it is used to identify cars as well as motorcycles which are at blind spots in day light and at night.

GPS SYSTEM
It is the car navigation system. Helps to get your destination Allow you to take desired route To ensure safety by choosing right track

In 1998 HONDA first announced that

pursuing a new vehicle collision safety technology called G-CON technology.

G - short for force control. G-con purpose to control impact safety (Gforce) of a collision and reduce injurious to the vehicle occupants.

Crash-Compatibility is a new platform for vehicles designed with G-CON technology for optimum passive safety performance.

a)

b)
c) d)

55 km/hr Full frontal collision 64 km/hr Frontal offset collision 55 km/hr Side collision 50 km/hr Rear collision

Factors affecting the safety of occupants in both vehicles:

1. 2. 3. Different frame Different weight Different strength

Measures Required:
1. 2. 3. Prevent misalignment Disperse loads Absorb energy

Air bags are useful very much in reducing the risks of crashes in accidents. These air bags in cars explores at certain crashes to cover us.

 Air cushion restraint system Supplemental restraint system Supplemental inflatable system
These air bags are present interior objects such as the steering wheel or window.

This system maintains the distance between drivers car and the car running in front. After obtaining particular limited distance gives about warning to the driver. This reduce much more accidents in traffic regions.

1.

To avoid the sign of drowsiness of the drivers eyes by FACIAL RECOGNITION SYSTEM. A Rear view camera helps drivers flight blind spots. In New vehicles high directionally adaptive bixenon headlights are used.

2.

3.

It is a type of hybrid vehicle and electric vehicle which combine a conventional and internal combustion engine system with an electric propulsion system. This is better fuel economy than conventional vehicle.

Future Direction: How to Buck the Current Trend

Product Fuel Efficient 1. Alternate Fuels 2. Green Cars

Indigenization of Technology
Optimisation of features

Process Review of legacy systems Flexible Multi Variants Optimization of production capacities Infrastructure investment in LCC Collaboration with Tier-1 & Tier-2 Improving the value chain

People Attracting & retaining talent Training Ownership CFTs and new initiatives to innovate on cost & sales front.(1-11 initiative)