Professional Documents
Culture Documents
Why should we even study/embark on strategic planning. What makes a decision strategic? What is strategic management?
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Includes:
Internal and external environment scanning Strategy formulation Strategy implementation Evaluation and control
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Basic Elements of Strategic Management Mission- the purpose or reason for the organizations
existence
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Basic Elements of Strategic Management Strategies- form a comprehensive master plan that
states how the corporation will achieve its mission and objectives Corporate Business Functional that links the formulation of a strategy with its implementation
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Strategic decisions
Benefits of Strategic Management: Clearer sense of strategic vision for the firm Sharper focus on what is strategically important Improved understanding of a rapidly changing environment
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Long-term commitment to the development and nurturing of critical resources Learning organization
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creating, acquiring, and transferring knowledge and at modifying its behavior to reflect new knowledge and insights
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strategies and policies are put into action through the development of: Programs Budgets Procedures
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corporate activities and performance results are monitored so that actual performance can be compared to desired performance
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New CEO External intervention Threat of change of ownership Performance gap Strategic inflection point
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5. Analyze strategic (SWOT) factors 6. Generate, evaluate and select the best alternative strategy 7. Implement selected strategies 8. Evaluate implemented strategies
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area or issue, that enables a systematic analysis to be made of various corporate functions and activities
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Levels of strategy
Corporate-Level Strategy is concerned with the overall purpose and scope of an organisation and how to add value to business units. Business-Level Strategy is concerned with the way a business seeks to compete successfully in its particular market. Operational Level Strategy is concerned with how different parts of the organisation deliver the strategy in terms of managing resources, processes and people.
Strategy statements
Strategy statements should have three main themes: the fundamental goals that the organisation seeks, which draw on the stated mission, vision and objectives the scope or domain of the organisations activities and the particular advantages or capabilities it has to deliver all these.
1. Why has strategic management become so important to todays corporations? 2. How does strategic management typically evolve in a corporation? 3. What is a learning organization? Is this approach to strategic management better than the more traditional top-down approach in which strategic planning is primarily done by top management? 4. Why are strategic decisions different from other kinds of decisions?
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Thank you
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