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CONTENTS
Meaning of Research

Importance of Business Research

Major Steps in Research

Formulating a Research Problem

Criteria for Problem Selection

RESEARCH
RESEARCH

Research comes from two words, RE and SEARCH. RE- it means REPEAT or REDO and the root word SEARCH, it means TO FIND OR LOOK FOR.

Its DEFINITION
As Defined Research is a systematic, objective and comprehensive investigation of a certain phenomenon which involves accurate gathering, recording, and critical analyzing and interpreting of all facts about the phenomenon. It is also a method of inquiry for the purpose of obtaining facts in response to questions raised.
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A Research is also known as Thesis


THESIS
TITLE PAGE Approval Sheet

CONTENTS
LIST OF TABLES ABSTRACT

THESIS A written product of the systematic study of a significant topic. It clearly defines the problem, states the major assumptions, explains the significance of the undertaking, sets forth the sources for and methods of gathering information, analysis of the data, and offers a conclusions or recommendation

REFERENCES APPENDICES
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The IMPORTANCE OF BUSINESS RESEARCH


IMPORTANCE
FIRM PEOPLE

Research can be of tremendous value to the firm itself and to individuals like students and faculty. Business Research respond to the needs of the industry and to provide inputs for policy formulation and legislative agenda of the government.

STUDENTS
FACULTY Other S

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MAJOR STEPS IN RESEARCH


Major Steps
IDENTIFICATION FORMULATION

The steps in conducting Business Research


IDENTIFICATION OF RESEARCH PROBLEM FORMULATION OF RESEARCH PROBLEM AND OBJECTIVES DEVELOPMENT OF THE THEORETICAL FRAMEWORK DESIGNING THE RESEARCH METHODOLOGY COLLECTION, ANALYSIS AND INTERPRETATION OF DATA PRESENTATION OF CONCLUSIONS AND RECOMMENDATIONS TAKING COURSE OF ACTION
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DEVELOPMENT
DESIGNING COLLECTION PRESENTATION COURSE OF ACTION

Formulating a Research Problem


A problem is defined by:
Murdick (1969) says that a problem is a felt need Sekaran (1992) characterizes a research problem as a situation where a gap exists between the actual and the desired ideal state Gay and Diehi (1992), however, describe the research problem as a hypothesis or question of interest to business people and managers that can be tested or answered through the collection and analysis of data.

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Criteria for Problem Selection


CRITERIA
NEWNESS OF TOPIC QUALIFICATIONS
AVAILABILITY OF DATA

TIME CONSTRAINT Availability of Res SIGNIFICANCE OF TOPIC

Topic should be relatively new or has not been done before The researcher must possess technical and conceptual competence to conduct the study Needed data can be acquired to answer the problem Research goals are achievable within the given timeframe. Access to funds, facilities, computer technology, and human resources exist for one to undertake the study. Findings could comprise a valuable contribution to the field.
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CRITERIA
GENERAL OBJECTIVES

FORMULATING THE RESEARCH OBJECTIVES


STATE IN DECLARATIVE FORM WRITE CLEARLY THE SPECIFIC VARIABLES TO BE INVESTIGATED USE CONCEPTS THAT ARE MEASURABLE IDENTIFY THE SCOPE THAT ARE ATTAINABLE EACH STATEMENT MUST BE RELATED TO THE MAIN PROBLEM SPECIFY THE RELATIONSHIPS/PATTERNS THAT ARE TO BE TESTED
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TYPE
BASIC RESEARCH
FEASIBILITY

PURPOSE
Aims to develop a theory of concept

Determines the viability of a product or service or project which is not yet operational
Analyses the past and present performance of companies and predicts the future of the firms in the industry Objectives can be descriptive, correlative, or comparative, to offer solutions or expand knowledge Describes/explores patterns or events in an indepth manner
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INDUSTRY STUDY

APPLIED RESEARCH

CASE STUDY