Presented By:1.Miss.Manisha Jadhav. 2.Miss.Dnyanada bhoir 3.Prasanna 4.

Hirendra

Vadilal Group. Founded:- 1907. Headquarter:- Ahmedabad, India. Key people:- Ramchandrabhai Gandhi, (Chairman), Rajesh Gandhi Managing Director, Devanshu Gandhi Managing Director Products:- Ice cream, Processed food, Foreign Exchange, Chemicals, Real Estate Revenue :-450 crore (US$81.45 million) Website :-www.vadilalicecreams.com

Vadilal Industries started in 1907, when Vadilal Gandhi, the great-grand father of Virendra R. Gandhi, Rajesh R. Gandhi and Devanshu L. Gandhi, started a soda fountain. He passed on the business to his son, Ranchod Lal, who ran a one-man operation, and, with a hand cranked machine, started a small retail outlet in 1926. by the 1970s, the Vadilal Company had already evolved into a modern corporate entity.

On the basis of flavours On the basis of stock keeping units/packaging On the basis of consumer segments

Ice cream, cake, Processed food. Vadilal Industries has extensive reach. A major success factor has been its ability to cater to different market segments through multiple product ranges.

Vadilal has range of ice creams in the country with 150 plus flavours and they are sold in a variety of more than 250 packs and forms.

Vadilal entered the processed foods industry to optimise utilisation of its extensive cold chain network in the 1990s. It currently caters to the domestic and export markets with products such as frozen vegetables and ready to eat snacks, curries and breads. This business is poised for strong growth in the coming years and increasing demand for Indian food amongst developed regions like the USA and western Europe.

Promotions and planning Launched ice-cream parlours under the banner of Happiness Strengthening the milk procurement network from farm-to-factory Brand Promotion--print media ,schemes / offers, as well as TV commercial to cover maximum consumers

Advertisement --National ,Vernacular Dailies, TV channels State wise sale team, which generates sales through retail outlets, institutions, Hotels & restaurants, Functions. Having strong distribution and dealer network

Vadilal Cones.-Manageable icecream filling Portability Cost-effectiveness Vadilal Novelties-low fat frozen dessert section. Ideal for the health conscious people, these are ideal for all kinds of occasions, Vadilal Party -Prepared from pure milk ingredients, it is preservative free and economical Vadilal Bulk- The ingredients used are high quality milk products, which are 100% natural and healthy

STRATEGIES OF COMPETITOR-AMUL FOR ICECREAMS

Amul has employed a bigger portfolio and has penetrated the rural market aggressively.

Helped shops in rural areas to procure refrigerators through self-financing schemes.

In January 2007, Amul introduced SUGAR FREE & ProLife Probiotic Wellness Ice Cream, which was a first in India. -SUGAR FREE, LOW FAT Diabetic Delight & ProLife Probiotic ,health conscious

To reduce infertile animal from their milk unions;- Fertility Improvement Programme (FIP) from the year 2007-08. Hub-n-Spoke model of distribution to explore the huge potential markets of small towns and rural areas.

 Vadilal is the second largest ice cream player in India, with 20% market share. In the next 2-3 years, we are targeting 25% share The company reported a 19.14 per cent increase in consolidated net profit at Rs 5.80 crore for the fiscal FY12, compared to Rs 4.69 crore in FY 2011. Amul Ice cream has shown a growth of 12.4% in value terms over the last year.

During the year, sales of our Federation registered an impressive growth of 19.3% to reach Rs.11,668 crores (Rs.116.68 billion).
Amul ice cream share is 40% market share

Amul

is not aggressive in its promotion strategy.. As per one of the respondents, They should come out with some good advertising campaigns for their ice creams and should really try out the social media to market.

Vadila should come up with probiotics to give tough competition for amul and other competitor also.