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ON
COMPARATIVE MARKET PATTERN OF RAJASTHAN STATE SEED CORPORATION LTD WITH RESPECT TO OTHER PRIVATE SEED COMPANY OF SOYA CROP IN KOTA(RAJASTHAN).
COMPANY PROFILE
Rajasthan State Seeds Corporation Ltd. (RSSCL ) was established under National Seed Project in 28 March 1978 under Indian companies act 1956. The total share capital of the company in Rs. 758.28 lacs out of which Government of Rajasthan holds 84% shares, National seed corporation ltd. holds 10% shares and balance 6% is held by Seed grower farmers of the state. RSSCL has 21 processing units whose seed processing capacity is 9.28 lacs Qtls. per year and storage capacity is 4.98 lac Qtls. The brand name of the products of RSSCL is 'Rajseeds' and is the most popular seed brand in Rajasthan for field crops.
COMPANY PROVIDES
RESEARCH& DEVELOPMENT
PRODUCTION
RSSCL
MARKETING
PROCESSING
OBJECTIVES
To
determine the most preferred soybean seed company in Rajasthan. To find out the market share of the RSSC in Rajasthan. To know about the dealer margin offered by different companies. Company image with regard to the soybean quality packing and availability of seeds.
RESEARCH METHODOLOGY
Identification of comparative market pattern
Questionnaire design
Collection of data
RESEARCH METHODOLOGY
Research Design: - Descriptive and exploratory Sample size: - 80 farmers and 20 dealers/retailers Survey Area:The research was conducted in many areas of Kota like: Borkeda Umedganj Bhadna Sitapura Badgoan Borabas
RESEARCH METHODOLOGY
Primary Data
FINDINGS
WHERE DID THE FARMERS PURCHASE THE SEED
14%
86%
SELF PRODUCT
FROM MARKETS
4%
12% 0 40%
14%
30%
RAJ SEEDS
RAJ SHREE
CHAMBAL
SHRIRAM
OTHER
CONCLUSION
1. J.S.335soybean variety is very well-growing product of Rajasthan State Seed Corporation In Kota.
2 J.S.335soybean variety is one of the most effective seed accepted by the farmer of Kota district.
3 According to dealers response Raj shree and chambal are most preferred company by the customer it means they are highly aware About these Companies and highly satisfied with these two companies
4 All the result show that RSSC Seed Company has lower market share .
5 Most of the farmers were found to prefer big packing. Packing size of the cereal seeds from the dealers.