Business Plan

Business Name Prepared By

BOOKS 4 ALL Qasim Ali Faiz ullah Abdul Qadeer Waqas Ameen Muhammad Adnan Ali ur Rehman Raheel Sher Abdul Shakoor Syed Shiraz Ali Shah November, 28th,2012

Submitted To Date

Introduction
Books For All is a start-up used bookstore in Abbottabad.
Books For All mission is to provide used quality

literature of all types at the lowest possible prices

Books For All will offer a wide range of books,

magazine, soft books, cards and other stationary item.

This includes every category including course books,

fiction, science, children's, hobbies, religious and other types of books.

Intro Continued.
In addition, we will be offering buy and trade

service.
Second hand books will be sold at a nominal price Books can be exchanged. New books will be sold at less price as compared to

the market rates

Books For All will have a relaxed "reading room"

that will encourage the reading of books, newspapers and magazines by placement of chairs, couches, etc

History And Background

Idea sparked from second hand book stalls

Many Novel books are given on rent per day which is very

attractive to customers as well as generates a good profit.

These type of ideas are very successful in the countries

where books reading declined at a very sharp rate due to the invention of internet.
look more attractive to customers who still wish to purchase books. gain market share.

As customers cut back on purchasing, used bookstores will

So this may be a good time to get into the industry and

Goals and Objectives

Objectives
It is the goal of the company management to acquire local

market share in the bookstore industry through low price friendly environment that encourages book browsing and reading a dominant selection of products a competitive variety of services Short Term Goals Acquire good publicity in the educational industry of Abbottabad Maintain good relationship with the Book Suppliers, Students and the members.

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Medium Term Goals Start Profit generation within 2 months Transferring the business from rented shops to own shops. Long Term Goals Start the business outside COMSATS, AYUB and UET. Extend this idea to other big cities of Pakistan. Start funding (scholarships) for the outstanding and needy students.

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Key to Success
In order to survive and expand, Books For All we must keep the following issues in mind: We must attain a high level of visibility through the billboards, and other advertising. We must establish rigid procedures for cost control and incentives for maintaining tight control in order to become the leader in used books. In order to continually attract customers, we must be able to keep the maximum amount of inventory available and achieve a high level of customer service.

Products and Services

All kinds of course books which are being taught at

schools, colleges and universities. Fictions, Novels, Religious, cooking, children's collection etc. Soft Books at a very nominal price. Greeting Cards, Registers, Pens, Drawing material, and other accessories. A small library for reading newspapers and magazines etc.

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Industry Business lies under educational sector Book Selling market is facing a decline over the past five years. This is attributed to the overall weak economy of the country. So second hand book shop will be an effective idea. In Abbottabad city there are numerous Books Shops but the unique idea of second hand books is totally new. The books and other stationary items can easily be purchased at whole sellers rate from Urdu bazaar Lahore. There is a big potential of growth in educational sector in Pakistan so the business has a good chance to excel.

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Location Two outlets 1)Opposite of Ayub Medical Complex Targeting COMSATS, AMC, Modern School System and Hamdani Public School. 2)College Road Targeting UET, PIPS, Postgraduate College, Iqra Academy and Govt School Jhagi.
These Locations are attractive and are accessible to the students.

Form of Ownership
The Business Ownership form is Partnership.

All eight members of the group are active partners of

the business. The share and liabilities will be equally divided among all. College Road Branch will be managed by Ali ur Rehman, Muhammad Adnan, Qasim Ali and Raheel Sher as they live near by college road. Branch Opposite to AMC will managed by Waqas Ameen, Faiz ullah, Abdul shakoor and Abdul Qadeer.

Management and Staffing

The active partners will be managing the business
Some staff will also be hired which will be having the

experience of working in a Book Shop. Students of different institutes will be made members. The members will be given the task to introduce the business to the students of there respective institute. Members will be provided with limited free books.

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Members will also develop a relationship with the

different student organizations working in the institutes. Member showing good progress will be paid some commission. Business timing will be from 8am to 8pm. The partners will be dividedly given the working hours such that at least one partner is always be at the shop.

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Books For All competitive edge will be the lower

prices we will charge our customers and the dominant selection above what our bookstore rivals can offer. This is based on management's industry knowledge and excellent location. One of the most critical element of Books For All success will be its marketing and advertising.

Marketing

The marketing of the business will be conducted by giving adds in the local print media Distributing fliers in the institutes Through the members of the business By developing relation with students organizations. Website

4P C of marketing
1)Product and Customer solution Some books are very expensive and are out of approach of students so they sold at a low price which will be the customer solution.

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Casual Shoppers These are customers who go to the bookstore with no set idea of what they want to purchase. They seek to spend a fair amount of time browsing the store and often are considered impulse buyers "Hard to Find" Shoppers These are customers with very specific needs. They are looking for a difficult to obtain item, usually a book that is out of print. Specific Category Shoppers These customers are those types that generally buy of one category. These customers generally have a good idea of what they want to purchase and have the greatest buyback/trade potential.

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2) Price and Cost The price of the books will be set low as compared to other book shops due to there less purchasing cost. New books will also be having discount by reducing the profit. 3)Place and Convenience The shops are placed at the main area where it is very convenient for the students to come and buy the books.

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4) Promotion and Communication The business will be in constant communication with the students by organizing Book Fairs in the different institutes.

In order to capture attention and sales our company will use prominent signs at the store locations, billboards, media bites on local news,

and radio advertisements to capture customers.

Projected Financial Statements

Assumptions

The Book Selling Association says that the

market is far from saturation and will not reach saturate until at least 2019.
Identification of Risk Already established businesses can copy the idea and attract more customers. Lack of customers in the beginning. New books not given back.

Financial Statements
Estimated cash reserves=400,000. Estimated start up cost for business=1,000,000. Loans required=600,000. Rent Cost(shops) = 30,000/month Estimated Operating Cost = 10,000/month Accruals = 15,000/month

Projected Profit & Loss

1500000 1300000 1100000 900000 700000 500000 300000 100000 -100000 First 6 1 year months 1-1/2 year 2 year 2-1/2 year 3 year

Sales Profit/Loss