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Twitter would analyze the data of the user. What he/she tweets
about, what the user’s network is tweeting about in order to develop
an advertiser profile of common keywords, themes, interests, topics,
likes /dislikes, etc.
User would be tweeted randomly as he/she mentions a relevant topic.
ddfdafdfadsAdvertisement Example:
Contextual
Tweeted
Message to
my network
Instant tweet
back to my
network and
myself
@CavsFan. We have tickets still available for tonight! Come Join us relevant to my
www.Cavs.com message.
sponsored tweet
Contextual Advertisement Revenue Model
ddfdafdfads
Assume 2% Click Thru Rate on Tweets (Highly relevant tweets =
higher CTR)
Average cost per click of $2
Serve Sponsored tweets against 10% of daily 3 million tweets
300,000 sponsored tweets served per day
6,000 clicks per day
As daily tweets and user base grows, ads become the norm, and
frequency rate can slowly increase as well.
2. Spam
Frequency cap on messages which only allows for 10% of all
messages to be tweeted back with a sponsored message at first. As #
of tweets per day grows and users become more accustomed to ads,
percentage of sponsored messages can increase leading to more
revenue in the future for service.
Instant relevant
answer back
from a sponsor
that offers me a
@user..We are here for you at Morton’s. Located great deal and is
at 123 Park, just 4 blocks from your house. Call us close to my
at 212.555.5555 for 15% off tonight! house.
Potential Downfalls to Q & A Advertising Services:
ddfdafdfads
Users are inundated with responses by multiple advertisers and cause
people to stop using the service.
Resolution:
Users are on an opt out strategy. Users are automatically opt in users
unless they choose one of the opt out options.
Frequency cap per category per user: A user asks a question and they
receive just 1 sponsored tweet back by that category’s sponsor of the
day.