Ferrari 599 GTB production

Ultimate Street machine

Group No. 5
Deepak Sachan Dhruv Samel Harsh Gupta Pranit Upadhyay Makarand A. Takale

Indian Institute of Management, Rohtak

IIM-Rohtak

Ferrari Mission
To build unique sports cars destined to represent the excellence of Italian cars, whether on the road or on racing circuits.

IIM-Rohtak

Ferrari 599 GTB

High performance High precision One of the fastest and powerful cars ever made

IIM-Rohtak

Ferrari Factory

- 45 buildings

- 3000 workers

- Maranello, Italy

IIM-Rohtak

Ferrari Factory
High tech garage Art studio Foundry Engine works Body shop Paint shop Assembly line Wind tunnel for R&D Race track

IIM-Rohtak

Ferrari 599 GTB

330 Km/ Hr Price: Euro 200,000 + 5 years of R&D + 60 years of History Why is it Unique???
Freedom Acceleration Handling Engine music

IIM-Rohtak

Design
Design a car with the soul and speed of F1 car Easy to handle on road i.e. Design for easy handling Work of art Luxury item Aerodynamic design creates negative lift at high speed Air flow over and through depress the car to the road

IIM-Rohtak

Aerodynamic Design

IIM-Rohtak

Foundry
Casting of cylinder head and engine block Casting done one at a time Separate mold for every single engine Sand mould finishing by hand unlike others

IIM-Rohtak

Sand casting

IIM-Rohtak

Foundry
Molten metal at 700 C is poured Waste from rejected engines is also used while melting Material for Engine: Supper strong aluminium alloy 1 in 50 parts is rejected in quality checks

IIM-Rohtak

Molten metal being poured in casting

IIM-Rohtak

Engine works

IIM-Rohtak

Signature

IIM-Rohtak

Body shop
Strong chassis made up of aluminium alloy
To withstand high speed impacts To anchor 230 Kg engine Strong mount for wheel assembly and suspension

Chassis is hand welded unlike other automobiles

IIM-Rohtak

Riveting

IIM-Rohtak

Quality check

IIM-Rohtak

Paint shop

IIM-Rohtak

Paint shop

IIM-Rohtak

Coach works
Hand crafted leather interior Computer controlled marking system LASER beam directed by computer for cutting

IIM-Rohtak

LASER beam directed cutting

IIM-Rohtak

Coach works

IIM-Rohtak

Assembly line
In Ferrari assembly line the car stops about 32 times. Assemble engine, transmission system, suspension system, wheels, wind shield, etc. Now they are tested again for everything and sent to the track for testing

IIM-Rohtak

Final road testing

IIM-Rohtak

Distribution Management
Distribution in Italy is currently fully carried out by road International
Sea air

IIM-Rohtak

Distribution Management

IIM-Rohtak

Dealers network

IIM-Rohtak

Global Sales
Vehicles sold
8000 7000 6000 5000 4000 3000 2000 1000 0 1998 Vehicles sold

2000

2002

2004

2006

2008

2010

2012

IIM-Rohtak

Scope for improvements

Waiting time of 2-3 years Volumes Hybrid technologies Multiple variations instead of new models

IIM-Rohtak

Reference
Megafactories Ferrari, National Geographic Channel http://www.ferrari.com www.wikipedia.org

Thank you

IIM-Rohtak