Professional Documents
Culture Documents
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Presented By: M. Hammad Manzoor MBA HRM II Roll No. 508195394 Supervised By: Dr. Syed Hassan Raza (AIOU) (April, 2012)
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus
INTRODUCTION
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Marketing research is one of the principal tools for answering questions because it: 1. Links the consumer, customer, and public to the market through information used to identify and define marketing 2. Generates, refines, and evaluates marketing actions 3. Monitors marketing performance 4. Underlines the understanding of marketing as a process www.aiou.edu.pk
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specifying what information is required; designing the method for collecting information; managing and implementing the collection of data; analyzing the results; and communicating the findings and their implications.
M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus
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The systematic and objective process of generating information for aid in making marketing decisions
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2. Applied research
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Basic Research
Attempts to expand the limits of knowledge Not directly involved in the solution to a pragmatic problem Example: Do consumers experience cognitive dissonance in low-involvement situations?
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Applied Research
Examples:
Should McDonalds add Italian pasta dinners to its menu? Marketing research told McDonalds it should not? Should Procter & Gamble add a high-priced home Ariel to its product line? Research showed Ariel would sell well at a retail price of Rs. 107. www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II
Marketing Concept
Consumer Oriented Long Run Profitability
Cross-Functional Effort
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus
Conduct
Time constraints Availability of data Nature of the decision Benefits versus costs
Availability of Data Yes Nature of the Decision Yes Benefits vs. Costs
Time Constraints
Yes
Yes
No
Types of Research
Exploratory Descriptive Casual
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Exploratory Research
Data Processing
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of
Marketing
Reading of the Reading the Report by of the Report by the client client
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of
Marketing
Data Presentation
Tables
Graphics
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ALMEZAN Funds
Closed Funds
Pension Funds
Open Funds
Balanced Fund
Tahafuz Fund
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ANALYSIS & INTERPRETATION OF THE DATA distribution of the Investors (a) Age
INTERPRETATION According to this chart out of 120 Mutual Fund investors of AlMeezan Investment the most are in the age group of 36-40 yrs. i.e. 25%, the second most investors are in the age group of 41-45yrs i.e. 20% and the least investors are in the age group of www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II below 30 yrs. Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus
ANALYSIS & INTERPRETATION OF THE DATA (B) Educational Qualification of the Investors
INTERPRETATION Out of 120 Mutual Fund investors 71% of the investors in Almeezan are Graduate/Post Graduate, 23% are Under Graduate and 6% are others (under HSC).
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INTERPRETATION In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are Businessman, 29% are Govt. Employees, 3% are in Agriculture and 5% are in others.
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ANALYSIS & INTERPRETATION OF THE DATA (D) Monthly Income of the Investors
INTERPRETATION In the Income Group of the investors of Almeezan, out of 120 investors, 36% investors that is the maximum investors are in the monthly income group Rs. 20,001 to Rs. 30,000, Second one i.e. 27% investors are in the monthly income www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II group of more than Rs. 30,000 and the minimum investors i.e. 4%are Campus Email: explorationist@gmail.com Roll No. 508195394, Karachi in the
ANALYSIS & INTERPRETATION OF THE DATA (E) Investors Invested in different sectors
INTERPRETATION From the above graph it can be inferred that out of 200 people, 97.5% people have invested in Saving A/c, 76% in Insurance, 74% in Fixed Deposits, 60% in Mutual Fund, 37.5% in Post Office, 25% in Shares or Debentures, 15% in Gold/Silver and www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II 32.5% in Real Estate. Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus
ANALYSIS & INTERPRETATION OF THE DATA (F) Preference of Factors while investing
INTERPRETATION Out of 200 People, 32% People prefer to invest where there is High return, 30% prefer to invest where there is Low Risk, 20% prefer easy Liquidity and 18% prefer Trust
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ANALYSIS & INTERPRETATION OF THE Allama Iqbal Open University, Islamabad DATA (G) Awareness about Mutual Funds and its operation
INTERPRETATION From the above chart it is inferred that 67% People are aware of Mutual Fund and its operations and 33% are not aware of Mutual Fund and its operations.
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ANALYSIS & INTERPRETATION OF THE Allama Iqbal Open University, Islamabad DATA (H) Source of Information about mutual funds to customers
INTERPRETATION From the above chart it can be inferred that the Financial Advisor is the most important source of information about Mutual Fund. Out of 135 Respondents, 46% know about Mutual fund Through Financial Advisor, 22% through Bank, www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II 19% explorationist@gmail.com and 13% through Advertisement. 508195394, Karachi Campus Email: through Peer Group Roll No.
ANALYSIS & INTERPRETATION OF THE DATA (H) Investors invested in the Mutual Funds
INTERPRETATION Out of 200 People, 60% have invested in Mutual Fund and 40% do not have invested in Mutual Fund.
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ANALYSIS & INTERPRETATION OF THE DATA (I) Reasons for not invested in the Mutual Funds
INTERPRETATION Out of 80 people, who have not invested in Mutual Fund, 81% are not aware of Mutual Fund, 13% said there is likely to be higher risk and 6% do not have any specific reason.
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STRENGTHS:
Almeezan holds good investments in Mutual Funds Scheme Almeezan conducted survey holds very good results. Almeezan Holds Reasonable findings with respect to the data analysis Almeezan Utilized strong question designs for survey data Almeezan holds reasonable tabulation data for presentation
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WEEKNESS:
Almeezan holds week less data for Area Chart Almeezan conducted survey dont hold strong data base for 3D graphs Almeezan conducted survey dont hold the detailed statistical analysis by SSPS Frequency tabulation are week to incorporate
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THREATS:
Other mutual funds investments companies Atlas fund is a strong competitor to Almeezan Investments
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CONCLUSIONS:
Mutual fund conducted survey holds a strong survey results for future defining strategy. Almeezan mutual fund survey research resulted the detailed analysis for customers dealing and public relation
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RECOMMENDATIONS:
Scatter data analysis should be made for more appropriate analysis Spidder and Radar lines need to be incorporated in results for showing multiple variables Box plot analysis should be introduced for distribution and characteristics comparison Stacked bar should be incorporate for data presentation for revealing the different components of variable Research design should be more organize and well define for better output and results
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RECOMMENDATIONS:
The Labor Union should hold the general election on regular basis. The Labor Union should work for Share of PEL to the labor as the complimentary gift to the Labor. HR department can be strengthened by hiring management professionals who can add the value to its business. Administration department needs to address for of hiring experienced professionals of the relevant trade.
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Thanks
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