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Sub Questions
What is the existing market size and potential market size for gift items/greeting cards inside IIT KGP? What will be the feasible business model for the business to survive and sustain ?
The Framework
Model 1: Demonstrate technical feasibility Size the opportunity Confirm the customer requirements Analyze your ecosystem Prove competitive advantage Show financial viability
Alternative model
Model 2: Determine dimensions of Business viability Assign component weights to dimensions Determine respective key measures of dimensions Assign weighs to key measures Assess each measure and Weigh each dimensions individual viability Weigh collective viability of business
Demographics: UG Vs PG
Total population: 9000 UG : 5500 PG: 3500
UG vs PG
UG PG
39% 61%
Distribution of Students
Distribution of Students
UG 1st year UG 3rd year UG 5th year /Phd / Others PG 2nd year 20% 20% 12% 12% UG 2nd year UG 4th year PG 1st year
8% 14%
38% 9% 13%
UG 1st year UG 2nd year UG 3rd year UG 4th year PG 1st year PG 2nd year others
Male 82%
47%
Key Assumptions
Gift items: All items stocked by Archies No competitor in branded gift/card segment The size, SKUs, price points for calculating costs. Assuming overall business viability to be a function of Financial, technical, market and business model viabilities.
Next semester
Technical Viability Supply chain implications Availability & Quality of resources IIT norms & regulations Economic & Financial Viability: Start up costs Working capital Return on Investment Profitability Breakeven point
Thank you!