PRESENTATION BY: Aditi Jindal Gurleen Arora Sakshi Bansal Raja V.P.

Mission
With an unparalleled assortment of the leading international and national brands in apparels, accessories, fragrances, cosmetics, footwear, home furnishing and dcor products, Shoppers Stop stores aim to provide shoppers a truly international shopping destination.

Vision and Policy

Shoppers stop aims, To be a global retailer in India and maintain its No.1 position in the Indian market in the Department Store category. Values that help Shoppers Stop in achieving its mission and vision. We will not take what is not ours. The obligation to dissent (against a viewpoint that is not acceptable). We will have an environment conducive to openness. We will believe in innovation. We will have an environment conducive to development. We will have the willingness to apologize and forgive. We will respect our customers' rights. We will create an environment of trust. We shall be fair. We will be socially responsible.

Objectives
Customer Satisfaction and Profit Making

Retaining Old Customers

Quality Customer Service and Product Assortment Quality Products Global Outlook and Expansion Stable and Cost Effective IT Structure Pricing objective

Target Customers
Age not particularly target any age groups

Economic status and income it targets on upper

middle class families and elite

Sex it gives equal importance for both men and

womens wear

Product

Personnel

Place

Retail Mix
Presentati on Price Promotion

Product
Breadth and depth in each section of Womenswear,
Menswear, Kidswear and Fragrances, beauty and lifestyle products.

Product Category: Apparels - 58.8%

Non Apparels -41.2%

Identified the need for and created a suite of brands that

reflect Style, International Class and Fashion

Own Brands have been introduced and developed after a

careful analysis of Customer Requirement.

Place
Located in Urban areas in malls as Anchor Stores

The average area of each Shoppers stop Store is

50000 - 55000 sq ft

Big Box Stores i.e stand alone stores in Free Standing

Sites

It is in the format of Departmental stores Multi Brand Outlets Launched with e-store and Transit store format

Promotion
Provides merchandises for films like Om Shanti Om and Love Aaj
Kal.

Exclusive tie-ups for certain products with Vodafone for their

popular brand mascot ZooZoo.

First Citizen Loyalty membership wherein one becomes member

on payment of Rs 200 and customer can avail facilities like free parking, additional discount points, choose their safe date etc.

Shoppers stop uses its analytical tools to target customers. Gift Vouchers of denomination ranging from Rs 250 to Rs 5000
through various sponsored competitions and events.

 Events focusing on one category of merchandise at a

time like Watch Out for Watches.

Organizes major Promotional Events from time to time

e.g. Fly to Santa Land, Gear up for the school and Salwar Kameez Dupatta Exchange.

Price
The Pricing Policy adopted by Shoppers Stop is Low
Priced to Medium Priced in most of the categories like apparels, footwear.

As they turned from normal premium brand to a luxury

brand in 2008 so they have few high priced brands.

The merchandise at Shoppers Stop is sold at a quality

and price assurance backed by its guarantee stamp on every bill.

Price Range

Sunglasses Womens Tee-shirt and Top Womens Footwear Perfumes and Deos for women Perfumes and Deos for men : Rs.500 to Rs.13,920 : Rs.279 to Rs.3,499 : Rs.599 to Rs. 3,799 : Rs.499 to Rs.6,455 : Rs.165 to Rs.9,710

Men Jeans
Women Handbags Women Watches

: Rs.499 to Rs.10,999
: Rs.588 to Rs.6,595 : Rs.1,195 to Rs.23,995

Men Watches

:Rs.1,395 to Rs.31,500

Presentation
Store Atmospherics, Visual Merchandising, Interiors etc.

Shoppers Stop Ltd. stresses on Class, Comfort, Convenience where ever it is located. Shoppers Stop Ltd. not only concentrates on the location of the stores but also emphasizes on the ambience and service excellent. Customers are treated with a complete sensorial experience while shopping at shoppers stop stores.

The soothing fragrance of the beauty hall at the entrance mesmerizes the customers as soon as they step in.
The luxurious and uncluttered layout of the stores helps customers shop at ease. The peppy shoppers stop radio brightens up their mood.

Personnel
All stores have personal shopping assistants who can
walk the customer through the store and advise the customer on items like apparel, jewellery, apparel and watches

Employees are convincing and helpful

Personnel Fits the identity of the store

Knowledgeable and aware of latest trends, availability
of stocks etc.

Shoppers Stop has a total of 14,000 employees.

Location
Indias largest retail chain of large format department stores with 47 stores
in 22 cities across the country.

Shoppers Stop currently has stores in Ahmedabad, Aurangabad, Amritsar,

Bangalore (5 stores), Bhopal, Chennai (2 stores), Delhi (5 stores), Durgapur, Gurgaon, Ghaziabad, Hyderabad (4 stores), Indore, Noida, Jaipur (2 stores), Kolkata (3 stores), Latur, Lucknow, Mumbai (8 stores), Mysore, Pune (3 stores), Siliguri (1) and Vijayawada (1).

Covers an aggregate area of over 2.4 million sq.ft. SS launched its e-store with delivery across major cities in India in 2008. Presence in metros, tier1 and tier 2 cities.

Anchor store

STORE FORMAT Stand alone store

E-store

Easy to locate
Central and advantageous locations of the stores helps in getting more customers

Multiple outlets
Existence in several cities helps in reaching maximum customers

Recent Outlets
SS opens in Coimbatore.

SS now in Jalandhar.
SS launches its 7th store in Bengaluru at Whitefield. SS launches its 5th store in Pune at Koregaon park.

STORE ATMOSPHERE

CASH HANDLING TRAINING PROGRAM

RETAIL STORE OPERATIONS

VISUAL MERCHANDISI NG

SECURITY

REFUNDS AND RETURNS

Store Atmosphere
Shoppers Stop offers a positive ambience to the
customers

Emphasis is given to customer convenience with

customer friendly signage, ample and spacious trial rooms with day & night lighting facility

Shelves are properly arranged Dressing rooms in the store are well equipped.

Cleanliness has been given priority

Cash Handling
Various billing counters within the store

Assistant sales manager keeps track of the sales on

the daily basis and report it to the sales manager

Cash Registers, electronic cash management system

or an elaborate computerized point of sale (POS) system help the retailer to manage the daily sales and the revenue generated.

Prevent Shoplifting/Safety and Security

Shoppers stop follows following security policy:

Install CCTVs and cameras to keep a close watch on the

customers

Ask the individuals to submit carry bags at the security

Install a generator for power backup and to avoid

unnecessary black outs.

Instruct the children not to touch fragile products.

The customers should feel safe inside the store

Visual Merchandising
The position of dummies is changed frequently. Lightings are given a great amount of importance. Theme is chosen in order to set merchandise and perform lighting operations. The customers are able to move and shop freely in the store. The retail store is well ventilated. The Indian retail industry is waking up to the need for visual merchandising
and the Indian society, attaining an international outlook is subconsciously creating a demand for it.

Shopper Stop makes use of fixtures, props, display systems to provide

complete visual merchandising experience.

Training Program
The staff has been given training with a consideration of
customer satisfaction in mind.

It is the store managers responsibility to collate necessary

reports (sales as well as inventory) and send to the head office on a daily basis.

Assistant store manager is responsible to look out the sales

within the store. He

reports to the Store manager.

Sales assistants are trained to contact the customers and

provide them with proper customer satisfaction.

Customer Service
Shoppers Stops has a loyalty program called First Citizen

Shoppers Stop is well known as a fashion retailer of choice

and a house of brands. In addition to clothing and accessories for men, women and children, it caters to diverse lifestyle needs of fashion savvy consumers.

Shoppers Stop provides you a complete shopping

experience, with amazing product range

Extremely courteous customer service. Shoppersstop.com is the online shopping solution of this
well received fashion retailer.

Refunds and Returns

 Shoppersstop.com is committed to ensuring customer

satisfaction with any merchandise customer have ordered from us.

At Shoppersstop.com store offers an EASY 14-DAY

REFUND OR EXCHANGE policy.

Most items are returnable in stores, to check which

items cannot be returned in stores, shoppers store provide with a customer care on (022) 6648 6648.

Inventory and Stock Management

The Objective of inventory management is, to provide an uninterrupted production, sales, and/or customer-service levels at the minimum cost.

SS has a system of checking stocks on a continuous basis

The staff is completely unaware of the stock levels according to the system The system then compares the actual to the customary and gives a variance reports Thus there is stock matching done everyday and the entire store completes a cycle in 3 months i.e, 4 cycles of stock taking each year Stock Keeping Units (SKUs) are determined on the basis of moving averages The system generates averages of the required quantities for the last two weeks The process is concurrent to the market conditions they go up with the demand and fall

with the slump The minimum units are fixed which are based on the past lows and highs