DEALING WITH COMPETITION

[Automobile, used cars]

BY-
ABDUL PARVEZ MUBARAK
ROLL NO – 2
CLASS-B1
PGPM / FW / 08-10
 COMPETETIVE FORCES

 Threat of intense segment rivalry

 Threat of new entrants
 Threat of substitute products
 Threats of buyers growing bargaining power
 Threats of suppliers growing bargaining power
 IDENTIFYING COMPETITORS

People in the past have failed to consider the competition they

faced on the internet.

EG:- In the automobile industry there is a lot of competition in

the small car segment. So for a company like hyundai for
its product like santro the major competitor is maruti
suzuki because of the variety of small car products like
800, alto, zen estilo, wagon r.
but it also faces severe competition from tata indica.
 INDUSTRY CONCEPT OF COMPETITION

 Number of sellers and degree of differentiation

 Pure monopoly
 Oligopoly
 Monopolistic competition
 Pure competition
INDUSTRY CONCEPT
OF COMPETITION

 Entry , Mobility and Exit Barriers

 Cost structure
 Degree of vertical integration
 Degree of globalization
MARKET CONCEPT OF COMPETITION

SNAPFISH OLYMPUS FUJI CAMERA

WRKS.COM
PURCHASE CAMERA
PURCHASE ACCESSORIES PURCHASE FILM

MOTO DIRECT INDIRECT

STORE PICS ON CD EASTMAN KODAK TAKE PICS
PHOTO COMP. COMP.
SHARE PICS DIGITALLY MANIPULATE PICS

PRINT AND RECEIVE PICS DWNLOAD PICS

SEATTLE ADOBE
FILMWRKS SYSTEMS

DISTRICT SHUTTERFLY

OFOTO
 ANALYZING COMPETITION
HIGH

STRATEGIES
AND
OBJECTIVES

QUALITY

LOW
 STREGNTHS AND WEAKNESSES

CUSTOMER PRODUCT PRODUCT TECHNICAL SELLING

AWARENESS QUALITY AVAILABILITY ASSISTANCE STAFF

COMPETITOR
A E E P P G
COMPETITOR
B G G E G E
COMPETITOR
C F P G F F

E-EXCELLENT: G-GOOD: F- FAIR: P- POOR

• SHARE OF MARKET
• SHARE OF MIND
• SHARE OF HEART
 SELECTING COMPETITORS

• STRONG VERSUS WEAK

• CLOSE VERSUS DISTANT
• GOOD VERSUS BAD
EXPANDING THE TOTAL
MARKET.

DEFENDING MARKET
SHARE.

EXPANDING THE MARKET

SHARE.
 Expanding the
total market:

1. New customers.
2. More usage:
usage
It involves
occupying the most
desirable market
space in the minds
of the people.

Make the brand

impregnable.
Protection of
work against
undue exposure
to an enemy’s
direct fire.
 Preemptive defense means a more
aggressive maneuver is to attack
before the enemy starts its offence.

 Eg: While launching a drug

 Wage guerrilla action

 In a counteroffensive, the leader can meet the
attacker frontally or hits its flank or launch a
movement.

 An effective counterattack is to invade the

attacker’s main territory so that it will have to pull
back to defend the territory.
The leader stretches its domain
over new territories that can
serve as future center for
defense and offense through
market broadening and market
diversification.
Large companies sometimes
recognize that they can no
longer defend all of their
territory.

Its is also called Strategic

Withdrawal.
EXPANDING MARKET
SHARE

Reason for expansion