Professional Documents
Culture Documents
dilemma
Define the management
question
Define the research question
Refine the research question
The formulation of the problem is often more essential than its solution Albert Einstein
Stage 2
Research Proposal
Stage 3
Research Design Strategy Data Collection Design Sampling design
Stage 4
Data collection and Preparation
Stage 5
Data Analysis and Interpretation
Stage 6
Research Reporting
Stage 7
Management Decision
What should be asked or observed to obtain the information the manager needs?
What does the manager need to know to choose the best alternative from the available courses of action?
What plausible courses of action are available to management to correct the problem or take advantage of the opportunity, and which should be considered?
How can management eliminate the negative symptoms? What symptoms cause management concern? What environmental stimuli raise management interest?
Management Dilemma
Research Proposal
Many view proposals as unnecessary But, the more inexperienced a researcher is, the more important it becomes to prepare a well planned & adequately documented proposal. It has primarily two documents:
Request for proposal (RPF) Research proposal
when the firm has both the time and the expertise to do the appropriate research internally
Proposal Development
Problem Statement
Research Objectives Literature Review
Importance/ Benefits of
Data Gathering
Quantitative Techniques Qualitative Techniques
Sampling
Sampling is the process of selecting part of a larger group of participants with the intent of generalizing from the smaller group.
Analysis
procedures can range from simple frequency distributions to complex multivariate data analysis techniques.
Introduction
Problem Definition & Objectives Body of Methodology
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