15%

Carbonated Non Carbonated

85%

Bovanto is one of the local branded soft drinks. Its renowned brand are available all over Tamil Nadu. It is manufactured and marketed by Kali Mark (Kali Aerated Water Works), which has offices and bottling plants at several towns / Cities in Tamilnadu

Bovonto is a brand that every youngster relates to. But this definitely doesnt mean that other age groups are not its users. Thus Bovontos brand image is its cool, lively crazy and refreshing attitude.

Bovontos target audience are mostly teens and youngsters

Our advertising reflects this in every possible way. Bovonto makes sure that the advertisements reflect to the target audiences interests

The advertising strategy includes cool, hip promos to attract more of the target audience.

The advertising is mostly creative and has different elements like funny and crazy videos

 Demographics: The Campaign targets teens and

young adults of metros, phase II cities, towns and villages.

Psychographics: The campaign attempts to capture the youth of today by focusing on their personality, lifestyle and attitude of youth through the advertisement

The new advertisement uses undifferentiated targeting strategy to reach out to its target audience. That is the main reason for launching the new advertisement for all the target audience in the same way.

The campaign positioning is done on the basis of user approach i.e a personality based approach where a users image or association rubs off on the brand image. The user could be a celebrity or an ordinary user. For this funny commercial is used to attract all the target customers of all the ages.

The ad will be launched on T.V during the prime time in all the regional channels, music channels and during other Indian cricket matches.

The advertisement will be launched across radio, outdoor, and social networking sites.

During the nineties, almost all of the local soft drinks were either bought or driven out of business by aggressive pricing and marketing by foreign competitors. Some of the familiar brand names before the re-entry of Coca Cola and Pepsi into the Indian market are Thumps Up, Limca, Gold Spot, Torrino, Maaza, Parner, Frutang, Double Seven, Duke, Campa Cola, Frooti, etc. of which most were acquired and some closed shop.

 As

its earlier said that the advertisement of Bovonto aims at capturing its target audience in another cool, funky, attractive way.