The Business of IP

Kalyan K. kalyan@brainleague.com www.brainleague.com www.kalyankankanala.com Blog: www.sinapseblog.com

Using IP in business
Services for Entertainment Industry Exclusivity XXX MAKE A PICTURE

IP Audit and Mining Competitive Advantage Process set up Policy and Agreement Drafting, Review and Negotiation FinancialProtection of IP value Licensing support and negotiation Merchandizing support Dispute resolution Licensing revenues Strategic alliances Business development

Basic Tools
Services for Entertainment Industry IP Audit XXX MAKE A PICTURE

IP Audit and Mining Portfolio Management Process set up Policy and Agreement Drafting, Review and Negotiation Valuation Protection of IP Licensing support and negotiation Merchandizing support Licensing Dispute resolution Strategic alliances

IP Audit

IP policy and Process

Uncover IP

IP Inventory

Portfolio Management
Services for Entertainment Industry XXX MAKE A PICTURE Develop a portfolio IP Audit and Mining ClassificationPolicy and Process set up Agreement Drafting, Review and Negotiation Protection of IP Clustering Licensing support and negotiation Merchandizing support Dispute resolution Maintenance Strategic alliances Opportunities

Valuation
Financial value When to value? Methods of Valuation

Licensing Opportunities

Patents
Single Patent Vs. Patent Portfolio

Grouping and Pooling

Validation and Strength Analysis Valuation Potential Licensees Negotiation License Execution

Important Clauses

Definitions Grant Royalty

Term and Termination

Indemnity and Warranty

FTO Analysis

Freedom to operate

Search and identify patents

Infringement analysis

Strategize approach

Claim Construction

Claim Preamble Transition Body

I claim a plastic ceiling Fan' comprising of a base

connected to a solid rod, which in turn is connected to a rotor with three wings.

Claim Construction
Preamble - I claim a plastic ceiling Fan' Transition - comprising of Body - Base connected to a solid rod, which in turn is connected to a rotor with three wings.

Claim Elements

Base

Solid Rod
Rotor 3 Wings

Is this product infringing?

A plastic ceiling fan having a base to be attached to the ceiling and which has a hollow rod connected to the base. The hollow rod is connected to a circular rotor having 4 wings.

I claim a plastic ceiling Fan' comprising of a base connected to a solid rod, which in turn is connected to a rotor with three wings.

Doctrine of Equivalence Equivalents of a claim

Function
Way Result Prosecution History Estoppel

L.B. Plastics V. Amerimax

Claim: 1) A composite gutter guard ... comprising: (a) an elongate polymer guard panel ... (b) a polymer-coated mesh layer overlying said guard panel ... and (c) a continuous heat weld defining an uninterrupted longitudinal weld line connecting said mesh layer to said guard panel ...

Product
The product has a frame and a mesh connected to the frame with the help of a hot glue. The mesh is welded at various points and a hot glue is poured in the gaps. The hot glue solidifies and the mesh attaches to the frame continuously.

Thank You.

Thank You

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