Professional Documents
Culture Documents
Proposals,
Business Plans,
and Special
Reports
Proposal
• Informal or formal
• Internal or external
• Unsolicited or solicited
Request for Proposal (RFP)
• Introduction
• Project/Product/Service description
• Vendor requirements
• Restrictions
• Proposal guidelines
• Evaluation criteria
• Confidentiality statement
• Submission and contact information
Qualities of a Successful
Proposal
• Purpose is clearly stated
• Problem is defined clearly
• Solution is innovative and convincing
• Benefits outweigh costs
• Personnel are qualified
• Solution can be achieved on a timely basis
• Content is honest, factual, realistic, and
objective
• Presentation is professional and attractive
Elements of a Formal Proposal
• Cover letter or memo
• Title page or cover
• Reference to authorization
• Table of contents
• List of illustrations
• Proposal summary
• Purpose
• Problem or need
• Background
Elements, continued
• Benefits of the proposal
• Description of the solution
• Evaluation plan
• Qualifications of personnel
• Time schedule
• Cost
• Glossary
• Appendixes
• Reference list
Writing a Proposal
• Plan
• Draft
• Finalize
Business Plan
• Policies
• News releases
• Performance appraisals
Policies