Submitted By:

Sachin Mishra (49)

S.K. Patel Institute of Management and Computer Studies, Gandhinagar

 India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. It has the world's third-largest Internet user-base with over 137 million as of June 2012. Major sectors of the Indian telecommunication industry are telephony, internet and television broadcasting.

1995-96 Mobile services under the brand name Airtel launched for the first time in Delhi and Himachal Pradesh 1997-1998 The first private telecom service provider to obtain a license for landline telephony in Madhya Pradesh

1999-2000 The larges private sector telecom operator in India after acquiring JT Mobile for providing cellular services in Punjab, Karnataka and Andhra Pradesh Telecommunications Ltd. (Sing Tel) acquires Telecom Italias equity stake in the Company.
2001-2002 India One, Indias first private sector national and international long distance service launched.

2003-2004 Join the US $1 billion revenue club First private operator to launch mobile services in Jammu and Kashmir. 2005-2006 All-India foot prints with the launch of mobile services in Assam. Becomes Indias largest integrated private operator based on the total customer base.

2006-2008 Receives license for providing 2G and 3G mobile services in Sri-lanka.

 To Study the impact of advertisement on consumer buying behavior in television media

Sl. Author(year) Topic No.

1 Vinod Kumar Bishnoi and Ruchi Sharma(2009 ) The Impact of TV Advertising on Buying Behavior: A Comparative Study of Urban and Rural Teenagers

Data and sample

866 teenagers

Conclusion
Study suggests that rural teenagers like television advertising more than their urban. TV advertising has enhanced their involvement in product selection and purchase, they prefer to buy TV advertised products and it is helpful in buying the new products.

Dr. Imran Naseem Dr. Muhammad Saeed Lodhi (2012)

Impact of Advertisement on Consumers Evidence From Pakistan

300 result showed that personality consumers endorsements and appeal of the advertisements attracts more consumers than key words or captions ultimately shows that advertisements have an influence on consumers and on their behaviors.

Sl. No

Author(year)

Topic

Data and Result sample

P.K Agarwal Pradeep Kumar

Assessment of Impact of Effectiveness of Advertising in Telecom service sector in India

200

In conclusion, the findings of the analysis showed that advertisement is an effective tool of creating customer in telecom sectors today. The most effective way of communication is print media, electronic media, hoardings. Word mouth is not under the control of the organization but is a powerful tool for increasing the market share and hence the success rate.

4 Shruti Sharma (march 2012) Relation between promotional strategies and organizational success

100

Which leads the company towards success

Sl. Author(year) No 5 Muhammad Haroon

Topic

Data and sample 200 Parents

Result

Does the Food Advertisement on Television Have the Impact Dr. Tahir on Childrens Food Masood Qureshi Purchasing Behavior? (Jan 2011) A Study Based on Pakistan Food Advertisement Muhammad Sajid Rasool Sana Javaid Impact of Advertisement on consumer buying behavior of FMCG in Lahore City

children were bombarded with so many advertisements but their behavior was more influenced by the television food advertisements. It was also affecting their food choices and health.

150

consumer behavior changed by the income and male are more like the advertisement rather than the female. The behavior of the consumer can be changed by the advertisement but expensive products and repetition of advertisement cannot be changed the purchase decision.

Sl. No 7

Author(year)

Topic

Data and sample 200

Result

Ghulam Shabbir Khan Niazi, Javaria Siddiqui March 2012

Effective Advertising and its Influence on Consumer Buying Behavior

The study show the moderate relationship between independent variables and dependent variable. consumer purchase those brands from which they are emotionally attached.

Oyeniyi Omotayo Sales Promotion and Consumer April 2011 Loyalty: A Study of Nigerian Tele communication Industry

310

there is positive relationship between sales promotion and customer loyalty. It was also discovered that nonloyal customers are more prone to switch to competing products as a result of sales promotion than loyal customers.

 Business cannot be run without customers, because no customer means, no revenue generated for the businesses to keep running. Marketing can sell anything, but only clever marketing targeting the right pool of customers in a right and honest way can live up to customers expectations and can help in retaining them. If these expectations are not met, the customer will never be back and can spread a negative word around about the brand. Its very important to choose the right strategy in advertising the brand targeting the customers to achieve the goal of retaining them. The significant factor of this mobile phone service is it is not a onetime sale like commodity products but rather, a continuous service. Every company is almost providing the same kind of service to differentiate from other its need to communicate it properly and the best media is television.