MARKETING MANAGEMENT

CASE STUDY ABOUT LAPTOP VS DESKTOP

GROUP MEMBERS MEMBERS Rohit Sagar Pratik Punewar Krishna Dakua Sandesh Piyaji Narendra Naidu Jeevan kunder Anasri altaf Tamboli ROLL NO. 43 42 07 41 36 27 01 Sub. Prof: PASMEEN

1. 2. 3. 4. 5. 6. 7.

INTRODUCTION OF LAPTOP
LAPTOPS
A laptop computer is a personal computer for mobile use. A laptop has most of the same components as a desktop computer, including a display, a keyboard, a pointing device such as a touchpad (also known as a trackpad) and/or a pointing stick, and speakers into a single unit. A laptop is powered by mains electricity via an AC adapter, and can be used away from an outlet using a rechargeable battery. Laptops are also sometimes called notebook computers,notebooks or netbooks. Portable computers, originally monochrome CRT-based and developed into the modern laptops, were originally considered to be a small niche market, mostly for specialized field applications such as the military, accountants and sales representatives. As portable computers became smaller, lighter, cheaper, more powerful and as screens became larger and of better quality, laptops became very widely used for all sorts of purposes.

INTRODUCTION OF DESKTOP
DESKTOPS
The Desktop offers many features that make using your computer easier. You can easily start programs or applications, copy and move files from one place to another and drag and drop files and program where you want them on the computer or even on to a program's icon to open a file. Open and Save menus are streamlined to allow all applications to have the same basic features plus program specific features. Operating systems are often backwardly compatible with older system so that older programs will run. Usually when new programs are created they are designed to work with the newest operating system to allow them to use all the newest features.

ABOUT DESKTOPS
A desktop computer is a personal computer (PC) in a form intended for regular use at a single location, as opposed to a mobile laptop or portable computer. Early desktop computers are designed to lay flat on the desk, while modern towers stand upright. Most modern desktop computers have separate screens and keyboards. Prior to the widespread use of microprocessors, a computer that could fit on a desk was considered remarkably small. Early personal computers, like the IBM PC, were "desktop" machines, with a horizontally-oriented computer case, usually intended to have the display screen placed on top to save space on the desktop. In modern usage the word "desktop" usually refers to tower cases that are in fact more often located on the floor under the desk than on a desk. Early computers took the space of a room. Minicomputers generally fit into one or a few refrigerator sized racks. It was not until the 1970s when computers such as the Hp 9800 series desktop computers were fully programmable computers that fit entirely on top of a desk. The very first large "programmable calculators/computers" (machines lacking keyboards for text input) were marketed in the second half of the 1960s, starting with Programma 101 (1965) and HP 9100 (1968). More desktop models were introduced in 1971, leading to a model programmable in BASIC in 1972. They used a smaller version of a minicomputer design based on ROM memory and had small one-line LED alphanumeric displays. They could draw computer graphics with a plotter. The Wang 2200 of 1973 had a full-size cathode ray tube (CRT) and cassette tape storage. The IBM 5100 in 1975 had a small CRT display and could be programmed in BASIC and APL.

CONT
These were generally expensive specialized computers sold for business or scientific uses. By the late 1970s and 1980s personal computers, such as the Apple II series and the IBM Personal Computer used standard processors to reduce cost to put a complete computer on top of a desk with a separate monitor. These would find uses in the home as well as in business and industry, and later incorporate graphic user interfaces and powerful networked operating systems such as Mac (Macintosh) and Windows. All-in-one Computers are desktop computers that combine the computer's internal components into the same case as the monitor. Apple has manufactured several popular examples of all-in-one computers, such as the original Macintosh of the mid-1980s and the iMac of the late 1990s and 2000s. Some older 8-bit computers, such as the Commodore PET 2001 or Kaypro II, also fit into this category. All-in-one PCs are typically more portable than other desktop PCs and many have been built with carrying handles integrated into the case. They can simply be unplugged and transported to a new location. Like laptops, all-in-one desktop computers are characterized by a comparative lack of upgradeability or hardware customization, as internal hardware is often placed in the back of the visual display unit. Furthermore, in the case of the iMac line since 2002, the CPU and other internal hardware units are, more or less, permanently attached to the motherboard due to space constraints. However, newer models of all-in-one computers have changed their approach to this issue. Many of the current manufacturers are using standard off-the-shelf components and are designing upgrade convenience into their products

Comparison with laptops

Desktops have the advantage over laptops that the spare parts and extensions tend to be standardized, resulting in lower prices and greater availability. For example, theform factor of the motherboard is standardized, like the ATX form factor. Desktops have several standardized expansion slots, like Conventional PCI or PCI express, while laptops only tend to have one mini PCI slot and one PC card slot (or ExpressCard slot). This means that a desktop can be customized and upgraded to a greater extent than laptops. Procedures for (dis)assembly of desktops tend to be simple and standardized to a great extent too. This tends not to be the case for laptops, though adding or replacing some parts, like the optical drive, hard disk, and adding an extra memory module is often quite simple. Another advantage of desktop is, that (apart from environmental concerns) power consumption is not as critical as in laptop computers because the desktop is powered from the wall socket. Desktop computers also provides more space for heat to escape. The two large microprocessor manufacturers Intel and AMD develop special CPUs for mobile computers (i.e. laptops) that consume less power and lower heat, but with lower performance levels. On the other hand, laptop computers offer portability that desktop systems can not due to their small form factor. Laptops also more commonly integrate wireless technologies like WiFi, Bluetooth and 3G, giving them a broader range of options for connecting to the internet, though this trend is changing as more desktop computers come integrated with wireless. A desktop computer needs a UPS to handle short interruptions, blackouts and spikes; achieving on-battery time of more than 20-30 minutes for a desktop PC requires a large and expensive UPS. A laptop with sufficiently charged battery can continue to be used in case of a power outage and is not affected by short power interruptions and blackouts.

HISTORY OF LAPTOP
In January of 1982, Microsofts Kazuhiko Nishi and Bill Gates begin discussions on designing a portable computer, based on using a new liquid crystal display or LCD screen. Kazuhiko Nishi later showed the prototype to Radio Shack who agree to manufacture the computer. In 1983, Radio Shack released the TRS-80 Model 100, a 4 lb. battery operated portable computer with a flat and more of a laptop design. In February 1984, IBM announced the IBM 5155 Portable Personal Computer. Three years later in 1986, Radio Shack released the improved and smaller TRS Model 200 In 1988, Compaq Computer introduces its first laptop PC with VGA graphics the Compaq SLT/286. In 1989, NEC UltraLite was released, considered by some to be the first notebook style computer. It was a laptop size computer which weighed under 5 lbs. In September 1989, Apple Computer released the first Macintosh Portable that later evolved into the Powerbook. In 1989, Zenith Data Systems released the Zenith MinisPort, a 6-pound laptop computer. In October 1989, Compaq Computer released its first notebook PC, the Compaq LTE. In March 1991, Microsoft released the Microsoft BallPoint Mouse that used both mouse and trackball technology in a pointing device designed for laptop computers.

CONT

In October 1991, Apple Computers released the Macintosh PowerBook 100, 140, and 170 all notebook style laptops. In October 1992, IBM released its ThinkPad700 laptop computer. In 1992, Intel and Microsoft release APM or the Advanced Power Management specification for laptop computers. The summer of 1995 was a significant turning point in the history of notebook computing. In August of that year Microsoft introduced Windows_95. It was the first time that Microsoft had placed much of the power management control in the operating system. This move by Microsoft was controversial in the eyes of notebook designers because it greatly reduced their ability to innovate; however, it did serve its role in simplifying and stabilizing certain aspects of notebook design. As technology improved during the 1990s, the usefulness and popularity of laptops increased and the prices went down.

HISTORYOF DESKTOP
Early computers took the space of a room. Minicomputers generally fit into one or a few refrigerator sized racks. It was not until the 1970s when computers such as the HP 9800 series desktop computers were fully programmable computers that fit entirely on top of a desk. The very first large "programmable calculators/computers" (machines lacking keyboards for text input) were marketed in the second half of the 1960s, starting with Programma 101 (1965) and HP 9100 (1968). More desktop models were introduced in 1971, leading to a model programmable in BASIC in 1972. They used a smaller version of a minicomputer design based on ROM memory and had small one-line LED alphanumeric displays. They could draw computer graphics with a plotter. The Wang 2200 of 1973 had a full-size cathode ray tube (CRT) and cassette tape storage. The IBM 5100 in 1975 had a small CRT display and could be programmed in BASIC and APL. These were generally expensive specialized computers sold for business or scientific uses. By the late 1970s and 1980s personal computers, such as the Apple II series and the IBM Personal Computer used standard processors to reduce cost to put a complete computer on top of a desk with a separate monitor. These would find uses in the home as well as in business and industry, and later incorporate graphic user interfaces and powerful networked operating systems such as Mac and Windows.

ADVANTAGES OF LAPTOP
Advantages of a laptop computer, as compared to a desktop computer: Laptop computers are highly portable and allow you to use your computer almost anywhere. If you are an international student, a laptop computer will be much easier to transport from home to school and back again. Laptop computers take up less room on a desk or table and can be put away when not in use. Laptop computers have a single cord to contend with, rather than the multiple cords associated with desktop computer use.

ADVANTAGE OF DESKTOP
Advantages of a desktop computer, as compared to a laptop computer:

Desktop computers have more power and more features.

Desktop computers are easier, and less expensive, to upgrade. Desktop computers are generally less expensive overall and offer a better overall value. Desktop computers have a more comfortable keyboard and a much easier to use mouse. It should be noted that an aftermarket large, comfortable mouse and mouse pad are also possible with a laptop. Desktop computers have larger monitors. Desktop computers are generally easier, and less expensive, to repair. Desktop computers have a lower risk of theft, which means less chance of losing your data and having to pay to replace your computer.

DISADVANTAGE OF LAPTOP
Laptop computers are difficult to repair, upgrade or modify due to their closed and integrated design. While storage drives and RAM are usually accessible because these are the things you will most likely upgrade, it is often difficult to modify or replace your CPU, graphics chip or motherboard.These jobs will usually require professional equipment and tools -- or a hired professional technician. Additionally, while in a desktop computer the possible configurations are almost unlimited, laptop configurations are very limited to those provided by laptop manufacturers. Some software may also be incompatible with laptop hardware and installing operating systems different than those bundled with the laptop may result in hardware incompatibilities. Well for one you have to worry about battery life. Second, it is usually less powerful than a desktop. Screen is smaller. And if you had a laptop and a desktop that had the same specs, the laptop would cost more. Smaller screen. Harder to replace the keyboard. Much more difficult to update/change hardware e.g. to change the graphics card. Touch pad, not everybody likes it. Always needs to get charged and small screen.

people become dependent to it.some get addicted in using it that they fail to go out and have sunlight shine on them.a man who had habitually sit in front of a pc develop health problems like back aches and eye damage.
It can cause a fire due to the position of the cooling fan. It uses energy that can just maybe cause global warming. While you sit on the computer,you waste the time on observing the beauty of nature or even getting some fresh air.

DISADVANTAGE OF DESKTOP
Desktops can make the mind lazy. You get used to not reading a book, or researching something at the library... Just a few key-strokes and you have your answer. There are physical things like carpal tunnel syndrome and other repetititive strain disorders, and eye strain (often necessitating glasses). It takes one away from socializing with others in person.

Spending too much time playing online games or chatting over the computer instead of reading books, taking walks, and doing homework.
Being on a desktops too much can also lead to anti-social behavior and depression
Spoil eye sight if look on the monitor to much.
Details such as bank records, can be hacked into, and thus your personal information is no longer as safe as it used to be.

USES OF LAPTOPS
1. For people that are working on the move with the wireless Internet 2. In some country's for example Chinese people don't have very big houses. they can not afford to have a large desktop in their home so choose to have a laptop or notebook because they don't take up much room. 3. Also to create ease of access for people that don't stay at home a lot and keep moving. they can still keep doing their work and other things on them. and one more thing. people with businesses move around a lot and sometimes it is just too hard for someone to be carrying a desktop around all the time. 4. Basically, a laptop is just a computer. One can do all the tasks that he does on a desktop. But portability is the key advantage of a laptop.

USES OF DESKTOP
Its best for office works. Easy to connect multiple desktop by WAN and LAN.