AQSA MOBIN FAIZA EHSAN AYESHA ALLAUDIN USAMA ASHRAF

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BBA-3rd Section B
1/16/13

Brand Description
v

Bata is one of the world leading footwear retailer and manufacturer Established in August 24, 1894 by The T. & A. Bata Shoe Company in Zlin, Czechoslovakia operations across 5 continents managed by 4 regional meaningful business units (MBUs) Batapur came into being in 1942 at 1/16/13

Bata today:

Serves 1 million customers per day Employs more than 40,000 people Operates 6300 retail stores Manages a retail presence in over 60 countries

Runs 40 production facilities across 26 countries

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Vision

To grow as a dynamic, innovative and market driven domestic manufacturer and distributor, with footwear as our core business, while maintaining a commitment to the country, culture and environment in which we operate.
Mission
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Brands From Bata's House Of Production Marie Claire

Hush Puppies Power Bubble Gummers North Star Scholl Weinbrenner Bata Comfort 1/16/13

SWOT Analysis
Strength:
ISO-Certificate: In

9001

accordance with the laws of

Pakistan Trade Policy

quality

manufacturer, believes

on customer satisfaction and comfort

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SWOT Analysis
Weaknesses:
Not

too much stylist competition because of the

losing

other big players like adidas, Nike, woodland etc.

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SWOT Analysis
Opportunities:

Retailing Foreign markets and importers Cheaper markets of the world as China, Vietnam etc. Government Duties, High 1/16/13 Sales Tax Ratio etc.

Threats:

Competitors
Other organizations with a high potential, offering rival products or services.
e.g.

E.C.S, Milli Shoes, Hang Ten, Servis, Stylo, Woodland, Paragon 15%, E.C.S 7 %, Hang Ten 1%, Total 91% Grand Total: 100%

Bata

Milli Shoes 3%, Others 65%, Servis 09 %

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Porters 5 Forces
Threat

Of New Entrants:-

Enjoy economy of scale Switching cost Access to distribution channel Of Substitute Product:Consumer switched Global trade and flooding of international brands 1/16/13

Threat

Porters 5 Forces
Rivalry among existing firms: competitors are stable-high entry

barriers
Bargaining power of supplier: Has less power-materials can

classified as commodities

Bargaining power of buyer: market share of 70% in canvas shoe

segment and 60% in leather shoe segment

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Bata-a big buyer of raw material