Team Members:

Anil Varma (P-58) Rita Malhan (P-49) Leena Singh (P-19) Abha Yadav (P-57) Prakash Panji (P-23) Avinash Nair (P-59)

The War

History
Originally called Thefacebook, Facebook was founded by former-Harvard student Mark Zuckerberg.

In August 2005, Thefacebook was officially called Facebook and the domain facebook.com was purchased for a reported $200,000.

FACEBOOK
History is available in 35 languages. Over 175 million active users worldwide currently and is growing every day. Currently it is the number one social network with MySpace and Twitter both behind it.

HISTORY
Orkut is named after its creatorGoogle employee ORKUT BUYUKKOKTEN He is a Turkish software engineer It was launched on 22nd January 2004

It is a Free-access social networking service owned and operated by Google.

Less popular in the US than in comparison to Facebook and MySpace. Orkut is one of the most visited websites in India and Brazil.(As of May 2009,49.83% of Orkut's users are from Brazil, 17.51% from India). Available in 48 languages At the end of July 2004 it had 10,00,000 Till September 2009 it had 30,00,000 members

RESEARCH METHODOLOGY
Research Design Exploratory Data Collection Primary Data

Sample Size 150 Users

Data collection Instruments Questionnaire Type of Sampling Judgmental

Null Hypothesis (H0)

H0

There is no significant difference in the privacy of Orkut and Facebook There is no significant difference in the Application of Orkut and Facebook

H0

H0 H0

There is no significant difference in the Design of Orkut and Facebook

There is no significant difference in the New Updates of Orkut and Facebook There is no significant difference in the New Updates of Orkut and Facebook

H0

HO

There is no significant Difference between popularity of orkut and Facebook Mumbai Region Analysis

Alternative Hypothesis H1
H1

Orkut has more Privacy than Facebook Orkut has more Application than Facebook Orkut has more Design than Facebook Orkut has more New Updates than Facebook Orkut has Better communication than Facebook Orkut is more popular than Facebook
Mumbai Region Analysis

H1

H1 H1

H1

H1

60 50 40 30

Privacy

Orkut 20 10 Facebook

70 60 50 40 30

Application

Orkut Facebook

20
10

60 50 40 30

Design

Orkut Facebook

20
10 0 Excellent Good Satisfactory Poor Very poor No opinion

60 50 40 30

New Updates

Orkut 20 10 Facebook

Communication
70 60 50

40
Orkut 30 20 10 0 Excellent Good Satisfactory Poor Very Poor No Opinion Facebook

No. of users in the following age groups?

Is social networking the new way for keeping in touch with your loved ones?

Do you have accounts on any social networking site?

Where did you first make an account?

How frequently you use your accounts?

On which account do you have more friends?

Do you know about MyOrkut on Facebook?

Have you ever accessed Orkut through Facebook?

Are you happy with the new look of Orkut?

Do you think the new look is a copied version of Facebook?

Yes
No Cant Say

Have these changes made you to access Orkut more often now?

Has controversies surrounding the two sites made you move towards other social networking sites?

Bad server. No doughnut 4 you how many times have u faced this problem with the 2 sites?

Which site has helped you in your professional life?

Games/applications on which site keeps you glued to it?

Chi Excel

INFERENCES
Higher priority to conventional means of networking (eg:telephone,emails) Majority of the urban youth segment are members of social networking sites Most users access networking sites on a daily basis Orkut and Facebook continue to dominate the Indian social networking domain Networking sites stand tall amidst controversies

Popularity
160 140 120 100 80 60 Orkut Facebook Others

40
20 0 Q2 Q3 Q4 Q5 Q15

Recommendation @ Orkut
Offer better looking user profile and themes
Introduce innovative games Avoid feeding users with the Bad Doughnut Provide a superior privacy option

Recommendation @ Facebook
Design their future

Games USP Promote my orkut aggressively

REFERENCES
Gupta S.P. , Statistical Methods. Paneersalvam. R. , Research Methodology.

WEBLIOGRAPHY
www.wikipedia.org www.socialnetworking.com www.theindianstreet.com www.123orkut.com www.litefacebook.com