WaterplayUSA is a Booking Platform & Marketplace for Travel Activities

Merge the online gap between Supplier and Customer Custom CRS for Suppliers & Affiliates WaterplayUSA works on commission basis
Supplier Customer

Market & Revenue Model

$5+Billion in US
<25% currently booked online

Revenue
Commission

20% Commission Average Booking amount- $200

Affiliate Network (Hotels,

Vacation Rentals, etc. )

Software Sales

2012 Progress
Dec 2012 Oct 2012 July 2012 -Booking Engine March 2012 Online - $80k capital (Beta) raise - 50 + Suppliers signed up
-CTO & Marketing

Today 130+ Providers 350+ Activities Scale southeast

Sage Island & Mike Duncan

Investment Needs
$100,000 equity investment
Test Market - Key West & Wrightsville Beach

Key Performance Indicators

Traffic Sources & Numbers Conversion Rates Average Price of Activity Booked Time to conversion

Market Analysis
Key West Travel Market $3,200MM Wrightsville Beach $425MM

Water Activities Market

$20MM/yr

$2.6MM/yr

Seasonal TAM during 6mo. test

No $10MM

Yes $1.9MM

We expect to obtain 3-4% of the market throughout the 6 months test.

Marketing Sources
Affiliate
Local/State Travel

Direct Sage Island

PPC Branding Organic

Websites Visitors Bureaus Hotel & Vacation Rental Companies

Intracoastal Realty, etc

March August Gross & Net Revenue Projections

Gross Booking Revenue Commission/ Net Revenue # of Bookings

Direct
Affiliate Total

$255,000
$160,000 $415,000

$50,000
$32,000 $124,000

1,280
800 2,080

Big Picture: March - August (Gross Booking Revenue)

Expected # of Bookings Direct Affiliate Total 2,080 $255,000 $160,000 $415,000 Worst Case 1,330 $190,000 $75,000 $265,000 Best Case 4,400 $600,000 $215,000 $815,000

Big Picture : March - August (Commission/Net Revenue)

Expected # of Bookings Direct Affiliate Total 2,080 $50,000 $32,000 $82,000 Worst Case 1,330 $38,000 $15,000 $53,000 Best Case 4,400 $120,000 $45,000 $165,000

Cashflow
Feb # of Booking Gross Revenue $ Paid to Suppliers Net Revenue Expenses Cash Flow $7,500 $92,500 $18,000 $74,500 March April 155 May 230 June 380 July 540 Aug 775

$32,000
$25,600 $6,400 $25,000 $55,900

$45,000
$36,000 $9,000 $26,000 $38,900

$76,000 $108,000 $155,000

$60,800 $15,200 $28,000 $26,100 $86,400 $124,000 $21,600 $30,000 $17,700 $31,000 $33,000 $15,700

Long-term Growth Strategy

End of 2013 Rollout to Florida Keys/SE Florida 2014 Scale Major Destinations in US Begin Scale into smaller markets

Search, Book, Splash

Will Smith will@waterplayusa.com 648 Village Park Dr., Unit 303 Wilmington, NC 910-520-3597 www.waterplayusa.com

Competitors
All Activities no niche Heavy in paid marketing - lack of traction Limited Watersports

Off the beaten path tours Inexperienced guides

Management Team
Will Smith President, CEO WaterplayUSA 2010 Best Informational & Best Overall Site Walt Smith Vice President, Business Development WaterplayUSA 2010 Best Informational & Best Overall Site Mike Duncan CTO, Marketing President/Founder: Sage Island Interactive Marketing &WarehouseSkateboards.com (E-Commerce) President/Founder Board Retailers Association (represents 3,000+ Action Sports Retailers Nationwide) Advisor John Stow Former President of Sabre Travel Network (Travelocity)

What we solve
Users Spend 30 hours planning vacations*
What activities are

Suppliers/Activity Providers
Online fragmentation Customers have trouble

offered? How can I find them? Are they available? How much do they cost? Reviews??

finding them online Outdated websites No pricing/availability

*PhoCusWright - 2011: When They Get There (and Why They Go)