Graduation Project

Acknowledgement

Contents

Introduction

Company Profile
S. Kumars Nationwide Limited (SKNL), is a USD 1 billion + enterprise that is leading textile and apparel manufacturer with expertise in multi-fibre manufacturing or fabrics, apparel and home textiles. From a turnoverof Rs.5 million in 1948, today,the group has come a long way in achieving a turnover of Rs. 17 billion. SKNL has set standards of excellence, acquiring many "firsts" to its credit and crossing a number of "milestones" in its journey. With its strong growth in India and strategic acquisitions across the globe, SKNL has created an eco-system of strong brands, manufacturing facilities and managers with wide ranging domain expertise. SKNL has built brands across all socio-economic segments in the fabric and garment industry including Reid & Taylor, a premium apparel and suiting brand; Stephen Brothers London (under license), a brand that blends traditional British tailoring with high fashion; Belmonte, a young dynamic menswear brand; Uniformity by Belmonte, specially created for Uniforms for schools and institutions; S. Kumars, a brand synonymous with work wear; and Carmichael House, a sophisticated range of Home Textiles. Overseas ventures comprise of HMX LLC in North America, which owns and retails many premium brands such as Hart Schaffner Marx, Coppley, Hickey Freeman, Monarchy, Bobby Jones, Exclusively Mistook and many others. SKNL UK is the global licensee of DKNY menswear and SKNL Italy has acquired Leggiuno Spa., a leading premium shirt fabric manufacturer in Italy. Leggiuno, being a market leader in the luxury segment, provides expertise in design and development and actively collaborates with Baruche in a strong synergetic partnership. SKNL is today an organization with global market coverage which has 10 manufacturing units in 5 countries on 3 continents.

Mission statement

SKNL aims to be a model company incorporating the best work ethics and corporate governance. The companys mission is to grow extensively without compromising on quality. It aims to be amongst the top 3 players in every area of operations. It benchmarks achievements against international quality standards and treats every milestone achieved as the stepping-stone to the reach the zenith. The company continues to pursue growth both organically and inorganically to contribute to the development of the Indian economy. SKNL believes in fair play, thereby creating value for its stakeholders, employees and customers to maximize shareholder value. Instilling in its employees, the need to offer best products and services to its consumers, SKNL has created a world class enterprise managed by seasoned professionals.

SKNL will continue to operate in all product categories catering to different segments of the market.

Company history
The transformation of SKNL took place when Nitin Kasliwal took over the reins of his family run textiles business, of which SKNL was the flagship company. Since assuming control he has created a strong textiles focused company that is completely professional in structure and management. With a vision to clothe the world, SKNL is arguably the only Indian textiles player today that is operating across all fiber categories and market segments. SKNL became a purely textiles and apparel company with no other businesses. With a strong focus on manufacturing especially it set up in addition to its existing manufacturing facilities in Dewas MP, a state of the art luxury suiting plant at Mysore in 1998. With over 4 units spread across these 2 locations, the company was set to achieve bigger heights.Challenging circumstances not withstanding SKNL grew at a scorching pace. It developed a wide distribution network of more than 30,000 agents and dealers. Its deep penetration in all retail formats helped it ride the boom in consumer spending and growth of organised retail. To keep pace with brisk growth in business, teams were strengthened and infrastructure modernized. Offices, plants, machinery were updated in line with the growth outlined for the company.

Human capital
SKNL has developed highly effective management capabilities due to a unique fusion of entrepreneurship with professional expertise. The Board of Directors includes eminent people from industry, law, banking, finance and economic sectors.

The business at SKNL is divided into product-wise Strategic Business Units viz, Consumer Textiles (work wear, mid premium and daily wear), Home Textiles (THE), Premium cotton fabric (HVFC) and Ready to Wear (Total Wardrobe Solutions),Luxury Textiles. Each SBU operates as an independent profit center and is lead by a seasoned professional. Service functions like Human Resources, Corporate Finance, Corporate Planning, Research, Marketing & Communications and Legal are centralized.

Consumer textiles
Consumer Textiles include Uniforms, Work-Wear and Suitings made from blended polyester viscose and polyester cotton fabrics. Belmonte, the mid premium menswear brand offers a wide range of polyester and viscose blend fabrics for office, leisure and evening wear. Uniformity by Belmonte offers work-wear and uniform fabric while S.Kumars offers work-wear and daily wear for the common man. SKNL provides unparalleled range of Uniform fabrics for schools, the armed forces, hospitals, airlines and a host of other industries. Its plain weave blends of polyester viscose and polyester cotton are available in more than 150 classic shades, the largest spectrum of colors available. SKNL offers lightweight, durable, polyester viscose work wear available in several different weaves and shades. This range comes with specially developed attributes like wrinkle-free and moisture-absorbent fabrics for easy maintenance and comfort. To complete the perfect work wardrobe, the company also produces a vast range of polyester viscose, polyester cotton and high-end spun shirting materials. Solids, checks and stripes vie for attention in an impressive range of shades. SKNL exports blended fabrics to United Kingdom, Middle East, East Africa, Syria, Europe and Latin America. The company has successfully increased its presence in the blended suiting market by producing and marketing quality products.

Consumer Textiles School Uniforms Complete Uniform fabrics (tops & bottoms) Industrial workwear fabrics Fire resistant fabrics Stain resistant fabrics Stretch and other modified blends Military Uniform Fabrics Hospitality Uniform Fabrics Stain & Crease Resistant fabrics Medical & paramedical work Easy clean fabrics Wool Cashmere Blends

Wool Linen & Wool Silk Polyester Blends

Polyester Viscose Blends Polyester Viscose - worsted Value added Polyester Viscose blends Wrinkle resistant suitings ECOFRESH suitings High Value Fine Cotton Fabrics Poplin, Dobby & Twill - 40s Poplin & Dobby - 50s Poplin, Dobby & Pinpoint - 2/80s Poplin & Fac - 2/100s & 1/50s Poplin, Zephyr, Dobby, Pinpoint & Oxford - 2/100s Poplin, Dobby & Oxford - 2/120s Poplin & Dobby - 2/140s

Worsted & Premium Suitings All Wool Superfin Polywool Blendse

Total home expressions

Total Home Expressions division manufactures and markets home textiles - bed sheets, sheeting fabrics, made-ups with significant emphasis on the export market. The products made include Damask, Grey Sheeting Fabric and Cotton Jacquard for the domestic and international markets. The primary manufacturing facility, Chamunda Standard Mills at Dewas, Madhya Pradesh and another state-of-the-art (in the vicinity) have a combined capacity to manufacture 1 million metres of 100% cotton, single yarn damask fabrics, annually. SKNL is reported to be the sole manufacturer of fine count Damask in India. SKNL launched Carmichael House in the mid-premium segment. The brand offers a wide range of bed covers, bed sheets and pillowcase sets, variety of terry towels, duvet covers and upholstery for use in the entire home. The brand is distributed through multi-brand outlets and exclusive brand stores.

SKNL plans to launch a brand in the economy segment to meet the growing demand of the middleclass consumers for quality home linen products. At the top end of the market launch of an international brand by SKNL is in the pipeline. This will enable SKNL to cover all segments of the entire market spectrum.

 Total Home Expressions Bed Linen Bedsheet Pillows Cushions Quilt Comforter

Table Linen Terry Towels Hand towel Face towel Furnishings

Grey Sheeting Cloth

Made ups

total wardrobe expressions

The past decade has witnessed remarkable growth in the ready-to-wear industry. India is now home to many international brands that offer the world's best business, evening and leisure wear in a retail environment that is truly global. For the globally aspirational Indian, the world has come calling in his neighbourhood. A trend of fashion sensitive men taking to accessories that make a statement is in evidence. SKNL has been quick to build on the opportunity and has developed a five-tiered model for its foray into the sector. As a distinct market differentiator, SKNL offers the consumer 'Total Wardrobe Solutions' trough its brands. Total Wardrobe Solutions implies a complete offering in terms of formal, leisure, evening wear and accessories. This is in contrast to the prevalent practice of launching a limited range of products and reflects SKNL's understanding of the consumer. The Company has positioned Reid & Taylor apparel brand in the premium men's wear market. This reinforces the existing premium positioning of the Reid & Taylor fabric brand. The brand is targeted at the discerning male customers who believe in the best and belong to the upper-end and upper-middle strata of the socio-economic segment. Reid & Taylor apparel offers two distinct lines of fashion - Legends (Formal wear) and Sport (Smart Casuals). Premium accessories like ties, belts and cufflinks complement these lines. Belmontes range of ready-to-wear addresses the mid-premium consumer. The apparel is designed to meet the demands of the style conscious but value-driven young consumers. The key success factor is the creation of an intensive distribution network, which covers the top 100 cities in India backed by an efficient supply chain.

Stephens Brothers is a part of the globally renowned Austin Reed Group Limited, the India license for the brand is with SKNL and retailed by Brandhouse Retails Ltd. (BHRL). The brand has been Impeccably English since inception and so it remains till date true to highest standards of English clothing. The line encompasses the entire spectrum of business attire with superlative fabrics and detailing. Suits for both ladies and gentlemen are crafted from the finest lightweight pure wool and pure linen fabrics, that are easy to wear and comfortable through the year. For the mid to low price segment the company offers S.Kumars ready-to-wear which is available across multi-brand outlets, exclusive brand outlets and value shops in select markets. This apparel range offers the value-for-money proposition that is synonymous with the S.Kumars brand.

 Total Wardrobe Expressions Ready To Wear T - Shirts Jackets Socks Cufflinks Belts Suits Blazers Shirts Trousers Ties

Work Wear Garments T - Shirts Jackets Socks Cufflinks Belts Shirts Lab Coats Aprons Trousers Dungarees

management
The Company has developed progressive management capabilities due to a unique fusion of entrepreneurship with professional expertise. This combination ensures that dynamism is blended with realism and that adequate control mechanisms are in place. Each SBU is headed by an Executive Director, CEO or COO. The corporate finance, corporate planning, research, publicity, marketing services, HRD and legal functions are centralized at the corporate level. High Management caliber and an organized set up ensure a smooth and meaningful enterprise with ample opportunity for future planning and growth. SKNL businesses are divided product wise into major Strategic Business Units viz, Consumer Textiles, Home Textiles, Worsted Suitings, Ready to Wear and High Value Fine Cotton (HVFC).

Brands
Ability to build brands, across the socio-economic segments has been one of the key factors in SKNL's success. A keen understanding of the dynamic market trends, while keeping abreast with the changing usage patterns, attitudes and preferences of the consumers has been the f oundation of creating successful brands. Reid & Taylor caters to the premium and upper-middle strata of the Indian suiting market. Since its national launch in 1999, the brand has accelerated to the second position in a highly competitive market. The brand's growth has been hailed by marketing professionals and is a case study for launching international brands in India. No surprise that Superbrands Council, the worlds leading authority on marketing and advertising; has awarded it a Superbrand status, second time running. Belmonte offers a wide range of polyester and viscose blend fabrics for office, leisure and evening wear catering to the mid-premium consumer. It is available across top 100 cities in India. Uniformity by Belmonte is the sub-brand which offers a wide range of uniform fabrics for professional work-wear across industries. S.Kumars is the manufacturer of blended fabrics for work-wear & daily wear. With strong brand equity and unique strengths, the brand has evolved to include fashionable blended suitings in line with work wear & daily wear for the common man of today. Carmichael House is a new entrant in the Home Textile category. This mass premium brand offers a wide range of home textile solutions for the entire abode in a variety of fabrics and weaves. Since its launch, Carmichael House, has received fast recognition among its consumers.

 Reid & Taylor Synonymous with British tradition, Reid & Taylor has been styling the world's elite for over 170 years. Ever since, Reid & Taylor continues the journey to create the finest garment & fabric passionately and has thus carved out a distinguished name for itself in the industry. A strong in-house design development process makes each garment & fabric spell style! A high attention to detail and in-depth study of international trends has been the key to the growth of the brand. Reid & Taylor, today is the premium apparel and suiting brand that enjoys a high equity in the domestic and the international market.

Belmonte The world of Belmonte suiting and shirting fabrics is dominated by Polyester Viscose and spans across other blends and fabrics like Polyester Wool, Cotton, Linen, Wool, Silk, Lycra, Modal, Tencel, Polyamide, Soya and Bamboo. Belmonte offers you suiting in wool blends and jacketing fabrics in pure wools, tweeds, wool silk and wool cotton blends. These fabrics form a style in a variety of designs like, sharkskin and geometric patterns. Enzyme washed fabrics in cotton and modal, linens in multiple blends, lycra stretch and structured cottons with pigment dyeing are some of the innovative products available in Belmonte. The Belmonte range captures international designs and trends offering a variety of fabrics in various blends for the consumer . In fact, the brand also offers ready to wear garments thus offering a total wardrobe solution to the globally aspiring Indian Youth. Its range of garments includes formal shirts in checks, plains and stripes to casual relaxed evening and party wear. Belmonte also offers the fashion conscious consumer to choose froma range of Chinos, Cargos and wrinkle free trousers . It is the only brand in the mid premium segment that offers fabrics as well as garments under one roof.

 S. Kumars S.Kumars is the manufacturer of blended fabrics for work-wear & daily wear. With strong brand equity and unique strengths, the brand has evolved to include fashionable blended suitings in line with work wear & daily wear for the common man of today. Besides the superior look and finish, the brand spells quality, durability and a value-for-money. Its polyester viscose and polyester cotton blend fabrics are offered in over 150 basic shades the largest spectrum of colours available. Serving the work-wear market, the brand provides sophisticated product and service.

 Baruche Superfine Cotton Baruche Superfine Cottons is a business initiative of S. Kumars Nationwide Limited, Indias leading textile conglomerate, focused upon the global market for high value fine cotton fabrics for shirts. In addition to the SKNL pedigree, Baruche has the competence to create best in class products for luxury and premium apparel brands. Baruche places specific emphasis on design and development, both collection-led and customer-centric. Baruche has set up a state-of-the-art manufacturing facility with integrated quality assurance systems, led by a strong international management team.

 Uniformity by Belmonte Uniformity is a sub-brand under Belmonte, specially created for Uniforms for schools and institutions . Uniforms are all about consistency in shade, fabric, finish and looks. Hence the name 'Uniformity'. Apart from looks and finish, 'Uniformity' is all about quality fabric, durability and a value-for-money price tag. It's been designed to cater to various industries, institutions and Schools.

 Carmichael house Carmichael house is the mid premium Home Textile brand. The range comprises bed linen, bath linen, table linen, upholstery and Curtains.

Stephen Brothers It is the Byword for Impeccably English Clothin. Licensed to SKNL in India, the prestige clothing brand, Stephens Brothers is a quality lifestyle brand for men and women. Launched in December 07, the brand is owned by the renowned UK Group - Austin Reed. The brand has been Impeccably English since inception and so it remains till date true to the highest standards of English clothing. Stephens Brothers clothing are considered by many to be the worlds finest. Exemplifying the tradition, the line encompasses the entire spectrum of business attire with superlative fabrics and detailing. Suits for both ladies and gentlemen are crafted from the finest lightweight pure wool and pure linen fabrics, that are easy to wear and comfortable through the year. Fine acetate lining, bemberg chest pieces and corozo (chestnut) buttons are just some of the elements that set Stephens Brothers suits and trousers, apart from the rest. The informal daywear range for gentlemen includes cotton trousers, T- shirts, while for ladies it includes cotton trousers and tops made from cotton fabric and woven fabrics in viscose + lycra and Giza cotton + lycra blends. Ties, in pure silk are of both, woven and printed types, pure leather belts, 100% mercerized cotton formal socks and cufflinks comprise the accessories.

Team Baruche
The management team at Baruche comprises industry veterans and international experts. The dedicated sampling team ensures quick turnaround of samples and product developments. The design team based at Milan and at the plant is abreast with the latest colour and design forecasts for the season. Strict quality assurance and round the clock monitoring of systems and processes ensure efficient production. Baruche believes it is in the business to create the finest fabrics of its kind and its every Endeavour will be towards fulfillment of this purpose to maximize customer satisfaction.

Plant n machinery
Baruche Superfine Cottons is an ultra-modern yarn dyeing, weaving and finishing facility with capacity of 12.5 million metres per annum, located in Gujarat, India. The facility has the best in class machinery from across the world. Yarn Dyeing from Thies, Germany Winding from Schlafhorst, Germany Weaving Preparatory from Benninger, Switzerland Looms from Picanol, Belgium Wet processing from Benninger, Switzerland & Osthoff, Germany Finishing from Monforts, Germany and Andritz Kusters, Germany The plant also houses an ultra modern robotized colour matching & development machine that creates perfect colour matches, leading to quicker order fulfillment. The eco-friendly plant has a Natural Gas fired turbine power plant, which is coupled with a Waste Heat Recovery Boiler. Efficient waste management in the Effluent Treatement and Reverse Osmosis plant recovers most of the water used, thereby saving this precious resource. The plant conforms to all international standards in emissions and effluent discharge.

product
Baruche Superfine Cottons offers a wide range of shirting fabrics in Stripes, Checks, Warp & Weft Chambrays, Fil-aFils along with Dyeds and Optical Whites. Yarns used are only of the highest quality spun from the best quality cotton fibres viz. Giza, Pima & Suvin. The Baruche product range includes design collections based on seasonal trends and also customized as per requirements. Gassed cotton yarn shirting fabrics are available in double 80s / 100s / 120s / 140s count. Compact cotton yarn fabrics are available in single 50s / 60s / 70s. Value-added fibre blends like Linen, Modal, Lycra and others are also available.Weaves offered are Plain, Twills, Oxfords, Matts, Piques, Dobbies, Highly Structured & Double Beam. Baruche Superfine Cottons has advanced technology to offer customized finishes. These include Easy-to-Iron, Wrinkle Free, Nano finishes, Anti-Microbial, Moist Cure and others. A wide range in the Never-out-of-stock collection is also available for quick shipments. Baruche will offer Full Package Solutions produced by a specially established in-house shirt making unit soon.

Collection 1

Moodboard

Stories and Color Board

Explorations

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Final Collection (1)

Collection 2 & 3

Mood board

Stories and Color boards

Explorations

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Final Collection (2)

Final Collection (4)

Collection 4

Moodboard & Color Pallette

Theme Board

Explorations

Selected Print

Color ways

Final Collection

Conclusion

Bibliography