Professional Documents
Culture Documents
PREPARED BY:
JOHN ROBIN CRUZ MARK REINIER LIMTANGCO SORZOX MACEDA JHUNIL OPELARIO JIREH PEA ALMIRA JANE PERGIS JUDY ANN SANTIAGO
I. ADVERTISING
Any paid form of presentation of ideas, goods, services or organizations by an identified sponsor. Often associated with sales promotion Considered as the product PULL with an indirect longer-term approach of gaining customers. Used to stimulate purchase intentions, change and creation of brand attitudes, and brand awareness of prospective buyers.
II. PURPOSES
BRAND ADVERTISING Aims to stimulate demand for a particular brand INSTITUTIONAL ADVERTISING Aims to develop goodwill for a company or industry CLASSIFIED ADVERTISING Aims to inform prospects regarding opportunities such as buy and sell, events and employment
II. PURPOSES
PROMOTIONAL ADVERTISING
Aims to inform prospects about promotional activities such as a special sale
ADVOCACY ADVERTISING
Aims to convince the audiences regarding a particular cause
1. 2. 3. 4. 5. 6.
results
PRODUCT ATTRIBUTE French Baker: The Freshness Baker PRODUCT CATEGORY Ascof Lagundi: The leading cough remedy that is all natural
Ginseng: Proudly made in Korea
PRODUCT SOURCE
Duty
Free
Shopping:
For
AGAINST COMPETITION Nizoral shampoo: 100 times better than the leading brand
INVOLVEMENT
RECALL