Shri Ram Murti Smarak International Business School

Group Members

Alok Ranjan Deen Dayal Raghvendra Singh

Prakash Mishra Parvej Akhtar Ashutosh Singh

PANTALOON RETAIL INDIA LTD. HOME SOLUTIONS RETAIL INDIA LTD. FUTURE BRANDS LIMITED FUTURE MEDIA (INDIA) LIMITED FUTURE SUPPLY CHAIN SOLUTIONS LIMITED FUTURE AXIOM TELECOM LIMITED

FUTURE GROUP

FUTURE VALUE RETAIL LIMITED PANTALOON FOOD PRODUCTS (INDIA) LIMITED FUTURE KNOWLEDGE SERVICES LIMITED FUTURE CAPITAL HOLDINGS LIMITED

FUTURE GENERALI INSURANCE COMPANY LIMITED FUTURE BAZAAR INDIA LIMITED STAPLES FUTURE OFFICE PRODUCTS PVT. LIMITED

FOUNDER & GROUP C.E.O. MR. KISHOR BIYANI

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group. He has led Pantaloon Retails emergence as the Indias leading retailer operating multiple retail formats that now cater to almost the consumption basket of a large section of Indian consumers.

Kishore Biyani led the companys foray into organized retail with the opening up of the Pantaloons family store in 1997. This was followed in 2001 with the launch of Big Bazaar, a uniquely Indian hypermarket format that democratized shopping in India. It blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality. This was followed by a number of other formats including Food Bazaar, Central and Home Town.
The year, 2006 marked the evolution of Future Group, that brought together the multiple initiatives taken by group companies in the areas of Retail, Brands, Space, Capital, Logistics, Media & Brand Factory.

FUTURE GROUPS VISION

We shall deliver Everything, Everywhere, Everytime for, Every Indian Consumer in the most profitable manner.

LINE OF BUSINESS

The Future Group operates through six verticals

Future Retail covering retail business Future Capital catering to financial products &

services Future Brands managing all the brands owned or managed by group companies Future Space managing real estate business Future Logistics managing supply chain and distribution Future Media developing and managing retail media space.

AWARDS & RECOGNITIONS

CNBC Awaaz Consumer Awards 2009

01. Most Preferred Multi Product Chain - Big Bazaar 02. Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar 03. Images Fashion Forum 2009

04. Most Admired Fashion Group Of The Year - Future Group 05. Most Admired Private Label - Pantaloons, the lifestyle format 06. Critics Choice For Pioneering Effort In Retail Concept Creation Central 07. Coca-Cola Golden Spoon Awards 2009

08. Most Admired Food & Grocery Retailer Of The Year 09. Most Admired Food Court 10. Most Admired Food Professional

WEBSITES
Pantaloon Retail (www.pantaloonretail.in) FutureBazaar (www.futurebazaar.com) Future Brands (www.futurebrands.co.in) Future Group (www.futuregroup.in) Future Capital Holdings (www.fch.in)

Future Generali (www.futuregenerali.in)

Future Learning & Development (www.fldl.in) Future Supply Chain Solutions (www.futuresupplychains.com) Future Media (www.futuremedia.in)

Pantaloon retail (India ) limited, is Indias leading retailer that operates multiple retail formats in both the value & lifestyle segment of the Indian consumer market.

Headquartered in Mumbai , the company operates over 12 million square feet of retail space. It has about 1000 stores across 71 cities in India & employs over 30,000 people.

Pantaloon retail came into existence in the year 1987.

The various formats under Pantaloon retail:-

PANTALOON
CENTRAL
FOOD BAZAAR

FUTUREBAZA AR.COM

E ZONE

HOME TOWN

STAR & SITARA

HOME SOLUTIONS

BRAND FACTORY

GROWTH IN PANTALOON RETAIL

SEP 2007
NET PROFIT 29.69 Crores

SEP 2008
36.18 Crores

SALES

1086.44 Crores

1511.21 Crores

Total Revenues(FY08) Rs.5840 Crores

 The hypermarket chain was

introduced in India in 2001 by Pantaloon Retail(India ) Limited . The first store was established in Kolkata. Store was launched to meet the aspirations of middle class. Within a span of 2yrs store added food bazaar and gold bazaar in its range of offering.

Types of Goods and Services

PRODUCTS

Apparels Food & Grocery Accessories

Cosmetics Footwear Electronics Home Decoration

Marketing strategy
ACTIVITIES Women forum Interior decorator and dress designer will be appoint in all stores Networking through internet Religion corner Adhar rural centric market Tie up with IPL TARGET Women Those customer who r very specific about their decision All loyal customer, other net user All the aesthetic people 720 million consumer across 627000 villages Sports lover MARKETINMG MIX Public relation people

E marketing Product mix Place Promotion

Improving quality of product Prevailing as well as prospect Product customer

INOVATION
Wednesday Bazaar
Sabse Sasta Din Maha Bachat The Great Exchange Offer

MANAGEMENT STYLE
The organization structure for Big bazaar is flat in nature. For Big bazaar, the divisions are apparel, non apparel and the new business division, which includes gold, footwear and the shop-in-shops. For Food Bazaar, a separate teem has been created which again works independently.
About 1,800 people work for Big bazaar directly. Support

and ancillary services comprise another 400 people. A new trainee is put through a basic three day training program before going on the shop floor. Evaluation is done every six months.

THE STRATEGY
Saving is key to the Indian middle class consumer. The store, which would be

created, had to offer value to the consumer. Keeping this in mind, the concept of Big bazaar was created. In India, when a customer needs something for the home, a typical thought is to seek it from the bazaar. A bazaar is a place where a complete range of products is always available to the consumer. This is true across India. As the store would offer a large mix of products at a discounted price, the name Big bazaar was finalized. The idea was to re-create a complete bazaar, with a large product offering (at times modified to suit local needs) and to offer a good depth and width in terms of range. The mind to market for the first store was just six months.
Price was the basic value proposition at Big bazaar. The Big bazaar outlets sold a

variety of products at prices, which were 5 to 60 percent lower than the market price. The line Isse sasta aur achha kahin nahin emphasized this.

RETAIL MANAGEMENT PANTLOONS RETAIL (INDIA) LTD

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STORE LAYOUT AT DIFFERENT LEVELS

Ground Level Ladies Formal Ladies Denim Cosmetics and Fragrances Fine Jewellery Blue Sky (Sunglasses and Watches) Fashion Accessories Customer Service Desk First level Spring (Designer wear for men and women)Ladies Formal Ladies Ethnic Night ware and Lingerie Kids Wear Infant Necessities Toys Footwear Ladies Wash Room Drinking Water Second Level Mens Occasions Wear Mens Formal Mens Ethnic Denim Wear Mens Casuals Active Wear , Sporting Goods Teen Boys Mens Washroom Drinking Water
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Retail Format at Pantaloons

Customer Service Store Design & Display

Merchandise Assortment

Retail Strategy
Pricing Location

Communi cation Mix

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MERCHANDISE ASSORTMENT
Pantaloons have applied the concept of category management in its dayto-day merchandising function as against the traditional brand management merchandising practice followed by most retailers. Category managers look at sales and margins of each brand in a category. The whole idea of category management is to create products across length and breadth of a category at different price points, fabrics, design, shape, seasons, colour and size.

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Supply chain management at Pantaloons

Pantaloon Retail is the first company in the organized retail sector in India to win an accredited ISO Certificate exclusively for its Supply Chain & Logistics function.
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CUSTOMER RELATIONSHIP MANAGEMENT

To survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them.
Events

Fests
Loyalty Program
Gift Vouchers

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POSITIONING STRATEGY
Initially positioned as a family store, it finally veered towards becoming a fashion store with and emphasis on youths and clear focus on FRESH FASHION. They are targeting youth and even women, since they are the ones defining most purchasing decisions.

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CONCLUSION
Pantaloon Retail (India) Ltd is a company where it strives for lifestyle and value through its products and services. Through the study, it is observed that pantaloon can be said an organization where the Ps of marketing is taken seriously for the maximum profitability through large range of products, promotional activities for the company and a solid sales organization monitoring that the Ps are worked effectively. The store has been well maintained in accordance with the latest demands of the consumers and through all these strategies Pantaloon ensures repeated customer patronage.
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