Influence & Portrayals of Anubha Gupta in Anvita Trivedi Woman TV Siddharth Gupta Sauhitya Garabadu Vaibhav Moondra Khushboo

Serials
Nitnaware Rishi Raj Singh Ashish Garg Nishita Verma

Introduction
In the multi-media world of today, television has emerged as an important instrument of transmission of knowledge and information. Purpose - Inform, Educate and Entertain its viewers. More profound and persuasive impact on its viewers, particularly women. Women are treated as special audience groups, so that appropriate measures can be taken to cater to their

Soap Operas
One of the most popular genres on television and as a cultural produce, this format is extremely popular among the masses.

Soap operas are of two basic narrative types: i. "open" soap operas, in which there is no end point toward which the action of the narrative moves. ii."closed" soap operas, in which, no matter how attenuated the process, the narrative

Examples
U.S. soaps in the 1980s (Dallas, Dynasty, Falcon Crest). Indian soaps as Balika Vadhu, Uttaran, Pavitra Rishta . The closed soap opera is more common in Latin America, where it dominates primetime programming from Mexico to Chile. In India, Geet, Dil Mil Gaye fall in this category. The term itself signals an aesthetic and cultural

AUDIENCE AND SOAP OPERAS

Have a predominantly female audience Some feminist theorists have argued that soap operas spring from a feminine aesthetic, in contrast to most prime-time television. Women are stereotyped in soap operas but the image of the modern women has changed. From being a meek, docile, subservient housewife, she has grown and evolved into a strong individual. She excels profession with homemaker.

PORTRAYAL IN SOAP OPERAS

The portrayal of both men and women on television is largely traditional and stereotypical. With femininity are associated traits such as emotionality, prudence, cooperation, a communal sense, and compliance. Most of the daily soaps potrey, 'good' women are presented as submissive, sensitive and domesticated; 'bad' women are rebellious, independent and selfish. 'dream-girl' stereotype is gentle, demure,

Hum Log, the first soap on Indian television - Represented the values, thinking and beliefs of the middle-class Indians. Balika Vadhu ( Colors) are referred to as being 'realistic' in that they focus on the domestic and personal, and on everyday concern and problematic issues such as death, friendship, marriage, romance and divorce, personal relationship and the role of the female in the marital home.

Portrayal of women
Serials have moved a great deal from portraying strong women characters like Rajni, Kalyani (Udaan) of 1980s, which inspired middle class women and challenged the mainstream ideology. Most of these soaps show "home" or the domestic sphere as the core setting and the fundamental theme is centered on women with primary concern on family relationships. In this context, women's achievement is valued in terms of their responsibility for running a successful household, settling down in matrimonial bliss, bearing children and making them ideal human beings.

Portrayal of Stereotyped Ideologies

Since television represents mainstream ideology, the construction of gender stereotypes on television reinforces the stereotypical definitions of Indian womanhood. Most serials are found to be reinforcing and strengthening the gender stereotypes already present in Indian society.

Women are mostly portrayed in the light of approval or disapproval. Reflect the typical patriarchal mindset; where the housewife is favoured while the women in power (power hungry and full of vices) are often depicted as

Portrayal of Stereotyped Ideologies

A prominent image of Indian womanhood that has dominated for long in the Indian ideology, creating an indelible impact on the Indian mindset is that of a pativrata woman. The central protagonists of most popular prime-time soap operas are typical prototype of the pativrata and the glorious motherhood images. Another prominent observation is that all women in the serials appear on screen with heavy makeup, wearing expensive jewellery and attire, ready to attend a marriage party any minute.

The Idealistic: Superwoman

Unrealistic superwoman: the super wife, the super daughter-in law and the super mother. Qualities -loyalty, compassion, devotion, her domain is her home and her family justifies her very existence. In the role of a mother she sacrifices her happiness for her children and family, she is the panacea for all ills that might plague the family. Balika Vadhu have education how it ruins a girl's life when she is forced to marry at a young age. Programmes on such issues lets the

Vampish Woman: A New Genre

Ekta Kapoors teleserials gave Indian television a new genre of women characters and the success of these characters calls for questioning our changing idols. Women if not shown portraying stereotyped, superhuman characters; are shown as schemers, manipulators, homebreakers or as vamps Kamolika in Kausati Zindagi Kietc. Kidnappings, killings, creating family dispute and marital disharmony are some of the role attributes that are essayed by such female characters in one episode after the other.

Positive Female Stereotypes

There are positive examples of intelligent, empowered young girls and women as well. Serve as role models for girls who are looking for female characters to exemplify.

Lisa Simpson from the popular cartoon sitcom,The Simpsons is a classic example of a positive female stereotype. An intelligent and gifted girl, this character thinks for herself and sticks to her ideals, traits that young girls should be able to find in the media.

Positive Female Stereotypes

The television seriesBuffy the Vampire Slayer focuses on a resourceful and powerful young woman, who is a fair match against supernatural enemies.

Dora the Exploreris an inquisitive, adventurous young sevenyear old girl, who is not only a positive female character, but one of the few minority heros or heroines of children's television.

Why This is Harmful

Ingrain in society the stereotypes of incompetent females who are in need of male help. Children's shows are especially dangerous. They also absorb ideas of what they are actually able to do. People who watch fifteen hours or more of television weekly are likely to believe what they see on television as reality . Sitcomsespecially show professional moms keeping an immaculate house while raising beautiful children and going to work.

CONCLUSIO Television is a cultural N commodity.

Media are very effective, powerful and influential in disseminating new knowledge, useful for behavior change among women, thus influencing womens empowerment variables as well. Reflecting the participation of women in decision making, inter family communication and role-negotiation of women at home which can help in achieving better quality of life. The viewers sustain a steady relationship with the characters that relate to themselves and these characters help the viewers find their own inner self. They are a reflection of the viewers life. It helps the viewers deal with their own problems and it motivates them to do what normally women consider the

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