Professional Documents
Culture Documents
One
Developed The
Product
development( existing market & new products) eg: McDonalds Development( new market & existing products) eg: lucozade ( new product & new market) eg: selectron
Market
Diversification
Measure of amount of sales or adoption of a product or service. Market penetration = (category of good sold / relevant market population) It is the simplest technique which draws the relation between a market and service offered.
Eg:
if the population of a particular region is 300 million and if there are 65 million mobile phone users then the market penetration of cell phones at that region is approximately 22%.
methods of measurement
us to understand how non users could be enticed to use the market by offering different services. of new market can be measured by observing the rate of increase of market penetration
Success
Thank