With a Quick Insight Upon Brand India!!

MEANING

WHY
Foreign Investment

Tourism

Exporting Products

HOW
The Nation Brand Index consists of: o Tourism o People

o Exports
o Governance o Investigation and Immigration o Culture and Heritage

Nation Branding Stories

Problems with Nation Branding

Marketing and Branding decentralized

Short - term

Safe approach

Brand India
9th to receive a valuation > 1 trillion USD

Above Japan and France

Seen as a peaceful and friendly country Global impact in a number of sector Trust in the Indian government

INCREDIBLE INDIA
Strengths
Unifies perception

No exaggeration

Highlights popular images Tourism revenue expected to increase by 42%

A short Clip

LEARNINGS
Meaning of Nation Branding Reasons for Incredible India Nation Branding Valuation of Nation brands

Brand India

Problems with nation branding

Nation branding stories

THANK YOU