Professional Documents
Culture Documents
$5,000
$0 EU USA JAPAN CHINA
Population of 63 million people with high disposable incomes of usd 33,855 per capita
As france has a good dominance in the fashion market we choose to enter this industry
strengths
Labour Rich culture High disposable incomes Infrastructure allows easy networking and outsourcing Access to raw materials
weakness
Seasonality in demand for products Difficult to manage- number of product lines Language barriers High management cost Cultural adaptations
opportunity
Major hub of fashion Benefits of being a member in the european union Cost effective Supply chain
threats
Pre- existing global brands Quality standards Government restrictions
Product range
Premium brand Indian ethnic wear Sarees, Kashmiri, shawls, Suits, Kurtis Other apparels Hand bags Jute, leather etc footwears Other ethnic jewellery
Promotion mediums
Introduce brand in the Paris fashion week Local events Newspapers and fashion magazines Word of mouth Social media
Cultural adaptations
Lifestyle and Fashion related to culture Socio-cultural living Types of culture High culture Popular culture Low level culture
2 way trading
Polished diamonds Perfumes Leather Silk Cotton