HYUNDAI

NEW THINKINKING NEW POSIBILITIES

INTRODUCTION
HYUNDAI MOTOR GROUP
Founded:

December 29 1967 Type: Public company Founder: Chung ju-yung Industry: Automobile manufacturer Headquarters: Seoul South Korea

Area

served: Worldwide

Manufacturing

plants: North America, India, Czech republic, Pakistan, China and Turkey. & development centers:

Research

Europe, Asia, north America & the pacific rim

MISSION

To bring the enjoyment of Elegance and confidence to its customers rather than just selling products. To bring its customers luxury and style through establishing an effective cooperation system among production bases around the world Customer oriented management and continuous execution of global management

 Development

of environment friendly technology & clean production in order to address environment issues. strives to be good citizen through social contribution to community. innovation with global vision

HYUNDAI

Seeks

VISION
Unlimited

sense of responsibility Realization of possibilities Respect for mankind Human centric, eco friendly technologies and services Innovative mobility solution

PRODUCTS & SERVICES

Hyundai heavy industries

Industries:

Ship building Offshore & Engineering Industrial plant & Engineering Engine & machinery Electro electric systems Construction equipment Manufactures elevators, containers, shipping services. Automobile manufacturer Green energy

COMPETITORS
Competitors in Automobile industries Ford motors

General motors

Toyota Competitors in heavy industries

Samsung heavy industries

STX ship building

ADVERTISEMENT
Hyundai products and services are advertised through a combination of
social

media marketing Traditional TV marketing Billboard Print advertisements

BRAND AMBASSADORS
Bollywood

star Shah rukh khan endorsed HYUNDAI I10

Tennis

star Sania Mirza endorsed HYUNDAI GETZ

Football superstar Jurgen Klinsmann is the brand

AWARDS WON

Ranked first in the NEW VEHICL E LAUNCH INDEX (VLI) (2007) Accent (Verna) selected as BEST CAR OF THE YEAR(2008) by India automobile magazine Genesis awarded THE CAR OF THE YEAR (2009) HYUNDAI SONATA wins the MIDDLE EAST MOTOR AWARDS (2010) HYUNDAI SONATA named finalist for NORTH AMERICAN CAR OF THE YEAR (2011 )

MERGERS

During early 1970s the young automaker turned to FORD of the UK to provide requisite technology for cars and light trucks, it was a fruitful collaboration. HYUNDIA MOTOR COMPANY merged with KIA AUTOMOTIVE GROUP in 1998 to achieve economies of large scale.

ACQUISITIONS
HYUNDAI commercial inc acquired a minority stake in JNK heaters company ltd a manufacturer of heaters and furnaces. Acquired a minority stake in Kia motors HYUNDAI CAPITAL SERVICES INC acquired a minority stake in HK MUTUAL SAVINGS COMPANY In South Korea.

MAJOR MILESTONES

In 1991 HYUNDAI unveiled its first in house designed power plant THE ALPHA ENGINES. In 2007 BEIJING HYUNDAI MOTOR CO set record for exceeding one million units in accumulated sales in shortest period. In 2007 HYUNDAI MOTOR INDIA had set record by exceeding 5 lakh units in exports. In 2008 HYUNDAI (without KIA) ranked as the 8th largest automaker. In 2009 it was the worlds fastest growing automaker. I N 2010 it sold over 1.7 million vehicles worldwide.

CONCLUSION
From 1968 to till date HYUNDAI MOTOR CO gas emerged as a successful organization with the production of about 1.6 million vehicles annually which makes it the worlds largest automobiles manufacturing plant(in ULSAN SOUTH KOREA)