Professional Documents
Culture Documents
What is Entrepreneurship?
How is a small company different from a large company?
What is Entrepreneurship?
Where do opportunities come from?
Short life cycle, fad market Two tier distribution mass merchants directly on the heels of departmental stores Large retailers demand heavy TV promotion and ad allowance Use of TV guide name and free TV guide ads Few large accounts demand long financing terms Use of Heller as a factor Need for warehousing Swiss colony No design capability Allan Charles No manufacturing capability Sam Kaplan
What is Entrepreneurship?
Lessons from R&R case?