Case study: REED

GIFT FAIR 2010

ABOUT THE EVENT

Australias leading gift industry trade show in the gift and home ware industry; A unique event where retailers come to source and buy the latest products from the best suppliers in the marketplace. Held five times a year at the Sydney Convention and Exhibition Centre; each one carefully timed to coincide with a key stage in the retail buying cycle. Attract buyers from across the retail spectrum - from the largest national independents, chains, franchises and department stores to local one outlet retailers and home based businesses.

THE ORGANIZERS
Reed Exhibitions Australia, the Sydney-based arm of Reeds worldwide trade and consumer exhibition group.

THE SIZE
More than 13,000 visitors and 600 exhibitors at a four-day event, covering 22,500 sqm in five of the Centres exhibition halls.

Event Module
GIFT FAIR 2010
The Sydney Gift Fair in February 2010 commenced on Saturday 27th February and ended on Wednesday 3rd March 2010. The Sydney 2010 Reed Gift Fair brought together in New South Wales a large number of suppliers, wholesalers and retailers to find new gift ideas and to identify industry trends.

DATE AND TIME

Saturday 27th February9am - 6pm Sunday 28th February9am - 6pm Monday 1st March9am - 6pm Tuesday 2nd MarchT.B.C Wednesday 3rd MarchT.B.C

Over 580 industries participated in reed gift fair 2010 some of them are

A Global Beat Pty Ltd Accent Jewellery Pty Ltd AD design & imports Ada G Australia Advance Collections Pty Ltd

Budgeting and Pricing

The overall budgeting of the event for 4 days amounted to USD 11.4 $ million.

HOW THEY DELIVERED

Under the banner of its successful Ecowise environmental program, the Centre established a partnership with Reed Exhibitions in an attempt to develop new green initiatives and set a benchmark for future events held at the venue. The partners set out to create new procedures and achieve measurable reductions in emissions and waste, whilst encouraging the active involvement of exhibitors, suppliers and visitors.

Reed committed to using the GreenPower offered under the Centres Ecowise program and began working with the Centre to reduce consumption and offset the cost of renewable energy.
Shell spot-lighting was replaced with low-energy LED lighting in parts of the exhibition and timer switching was used to cut power to stands at the end of each day. New Eco-Booth displays were used, manufactured from recycled paper and sugar cane waste, while further recycling efforts were promoted among exhibitors and visitors to minimise the amount of waste sent to landfill.

THE STAND OUT FEATURE:

An effective communication program allowed the Centre and Reed Exhibitions to coordinate environmental initiatives with exhibitors, suppliers and visitors alike.

Everything from electricity-conscious scheduling to the location and operation of recycling stations was shared among participants by email and via on-site displays, maximising coordination and involvement.

THE RESULT

By using GreenPower, CO2 emissions were reduced by 106 tonnes, which is equivalent to the emissions of 949 average Australian households over the duration of the event.

Energy conservation initiatives achieved a 20 per cent reduction in the events power usage, allowing the event to offset the slightly higher cost of using renewable energy.
The introduction of better waste management measures at the September 2008 event resulted in 19 tonnes of recyclable waste being diverted from landfill, while further measures at subsequent shows allowed a reduction in overall waste of more than 10 per cent.

THANKYOU

Anjali Kumari
Kanika Thukral Nairuti Sharma Ritesh Kumar Unnika Manhas