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•Presented to:

Mrs. Shehzad
Presented by:
•Fehmida Akram (Roll # 11)
•Aisha Akram (Roll # 01)
Fashion quotes
• A fashion is merely a form of ugliness so
unbearable that we are compelled to alter it
every six months." — Oscar Wilde

"Fashion is not something that exists in


dresses only. Fashion is in the sky, in the
street, fashion has to do with ideas, the way
we live, what is happening." - Coco Chanel
Fashion

The term fashion applies to


changing and developing social
and cultural interest in a range
of topics such as music, film,
clothing, architecture .
FASHION
• Positive sense:
As a synonym for
glamour and style.

• Negative sense:
As a synonym
for fads, trends, and
materialism.
A fashion usually
remains popular
for about 1-3
years and then is
replaced by yet
another fashion.
CLOTHING
Fashion is also a
term commonly
used to describe a
style of clothing
worn by most of
people of a
country.
Sign language
The sociology of
fashion sees in
clothes and
accessories a sign
language that
non-verbally
communicates
meanings.
Western Fashion

Western fashion
has a profound
influence on all
cultures it
contacts.
History of fashion

• During the second


millennium Europe's
trade with a world
expanding through
exploration gave rise to
a wealthy urban class
who could improve
their social status
through conspicuous
consumption.
During the 18th
century fashions
became European
and the pace of
change picked up in
the 1780s with the
publication of
French engravings .
Mass Production

Mass production, which


at first allowed the poor
to dress decently, now
holds out to everyone
the dream of dressing
like film stars and other
trend-setters.
FASHIONS OF THE
20TH CENTURY
1900-1910
1911-1920
1920’s-1930’s
1940’s
1950’s
1960’s
1970’s

Pantsuits, wide legs with


large cuffs/ bell bottoms.
Pants for women became
acceptable in the work
place.
Long pointed collars.
1970’s
1980’s
1990’s
Dress in the Ancient
World
• In the ancient
world , the
dominant cultures
wore clothing in
the draped textile
style.
Sartorial hijab

• Sartorial hijab
is a garment
(typically
female)
associated
with the
'modest' dress
of Muslims.
AFGHAN
BURQA
ABAYA

The abaya is an over


garment worn by
some women in
Muslim-majority
countries. It is the
traditional form of
hijab, or Islamic
modest dress .
DUPATTA

Dupatta (Hindi:
, Urdu:
‫ دوپٹا‬is a long (
scarf that is
essential to many
South Asian
women's suits.
CHADOR

A Iranian
traditional outer
garment that
covers the head
and body.
Salwar Qamiz

• A long shirt
(qamīz) worn with
trousers (salwār);
it is typical of men
from the sub-
continent.
Boubou
Thawb
Keffiyah
INDO-WESTERN FASHION

• Indo-Western
clothing is the
fusion of Western
and Subcontinental
fashion .
Fashion and variation

Fashions may
vary significantly
within a society
according to age,
social class,
generation,
occupation and
geography as well
as over time.
Fashion and the
process of change
The changes may proceed more
rapidly than in most other fields of
human activity (language, thought,
etc).
Fashion and the media

An important part of
fashion is
fashion journalism.
Editorial critique and
commentary can be
found in magazines, on
television, fashion
websites and in
fashion blogs.
Fashion on Internet

Fashion made its debut


on the world wide web
in January 1995 with
the launch of
Fashion Net by Stig
Harder in Paris,
France.
Just For Boys
Lots of boys these days like to wear
sport clothing , baggy pants, long
shorts, or anything they think that is
cool and comfortable.
ACCESSORIES
Just For Girls
Girls want to wear what's only in style.
Girls only want to wear what is cool.
Sometimes girls want to well "show
off", but still don't want to look like a
geek.
ACCESSORIES
Why care about fashion?

Shows your thinking is modern and


flexible.
Fashion has escapist qualities.
Everything you put on sends a
message .
Why are most designer clothes so
outrageous?

These collections are part


marketing and part artistic
expression .By the time they
reach the stores, most looks
are edited by buyers to be
salable.
Who decides what's in?

Designers can
greatly influence
what direction
fashion will go in.
Who influences the
fashions?
• Musicians –
• Actors –
• Madonna
• Salman Khan
• Tom Cruise
• Michael Jackson
• Others-
• Janet Jackson
• Princess Diana
• etc.
But ultimately, it is
you, the consumer, who
will decide what is "in"
when you choose
whether or not to buy
into a trend.
Where are the world's fashion centers?

• New York, Paris and Milan


are considered the major
hubs.
• London, Los Angeles,
Toronto, Hong Kong, Sydney
and Sao Paolo are also host
to excellent designers and
manufacturers.
Today's fashion industry

Fashion today is a
big business.
More people are
involved in the
buying, selling
and production of
clothing than any
other business in
the world.
Scope

There is a wider scope for graduate


careers in the fashion and textile
industry than ever before.
Design and product careers

Careers include:
Fashion designer
Textile designer
Colorist
Forecaster
Illustrator
Business and management
careers
Careers include:
Design management
Production, planning and sourcing
Marketing and promotion
Public relations
Merchandising, buying, allocating,
sales and retail management
A global industry
The fashion and textile industry is
active in both imports and exports.
Countries such as Hong Kong, India,
Turkey, Bangladesh, Greece and
Portugal are major importers to the
UK.
Growing markets
Women’s clothing still accounts for
much of the fashion market.
However, because of increasing
fashion consciousness, the menswear
and children wear sectors are also
expanding.
What is fashion anyway?

To some, fashion is an art form. To others, it is


almost a religion.
You can use fashion to express yourself, to
serve as an extension of your personality.
Or you can use fashion to disguise your true
self .
No doubt ,fashion is an art form,
but this country is not at a stage of
displaying that art publicly. And it
may not be in a position to do so
ever.