Professional Documents
Culture Documents
Mrs. Shehzad
Presented by:
•Fehmida Akram (Roll # 11)
•Aisha Akram (Roll # 01)
Fashion quotes
• A fashion is merely a form of ugliness so
unbearable that we are compelled to alter it
every six months." — Oscar Wilde
• Negative sense:
As a synonym
for fads, trends, and
materialism.
A fashion usually
remains popular
for about 1-3
years and then is
replaced by yet
another fashion.
CLOTHING
Fashion is also a
term commonly
used to describe a
style of clothing
worn by most of
people of a
country.
Sign language
The sociology of
fashion sees in
clothes and
accessories a sign
language that
non-verbally
communicates
meanings.
Western Fashion
Western fashion
has a profound
influence on all
cultures it
contacts.
History of fashion
• Sartorial hijab
is a garment
(typically
female)
associated
with the
'modest' dress
of Muslims.
AFGHAN
BURQA
ABAYA
Dupatta (Hindi:
, Urdu:
دوپٹاis a long (
scarf that is
essential to many
South Asian
women's suits.
CHADOR
A Iranian
traditional outer
garment that
covers the head
and body.
Salwar Qamiz
• A long shirt
(qamīz) worn with
trousers (salwār);
it is typical of men
from the sub-
continent.
Boubou
Thawb
Keffiyah
INDO-WESTERN FASHION
• Indo-Western
clothing is the
fusion of Western
and Subcontinental
fashion .
Fashion and variation
Fashions may
vary significantly
within a society
according to age,
social class,
generation,
occupation and
geography as well
as over time.
Fashion and the
process of change
The changes may proceed more
rapidly than in most other fields of
human activity (language, thought,
etc).
Fashion and the media
An important part of
fashion is
fashion journalism.
Editorial critique and
commentary can be
found in magazines, on
television, fashion
websites and in
fashion blogs.
Fashion on Internet
Designers can
greatly influence
what direction
fashion will go in.
Who influences the
fashions?
• Musicians –
• Actors –
• Madonna
• Salman Khan
• Tom Cruise
• Michael Jackson
• Others-
• Janet Jackson
• Princess Diana
• etc.
But ultimately, it is
you, the consumer, who
will decide what is "in"
when you choose
whether or not to buy
into a trend.
Where are the world's fashion centers?
Fashion today is a
big business.
More people are
involved in the
buying, selling
and production of
clothing than any
other business in
the world.
Scope
Careers include:
Fashion designer
Textile designer
Colorist
Forecaster
Illustrator
Business and management
careers
Careers include:
Design management
Production, planning and sourcing
Marketing and promotion
Public relations
Merchandising, buying, allocating,
sales and retail management
A global industry
The fashion and textile industry is
active in both imports and exports.
Countries such as Hong Kong, India,
Turkey, Bangladesh, Greece and
Portugal are major importers to the
UK.
Growing markets
Women’s clothing still accounts for
much of the fashion market.
However, because of increasing
fashion consciousness, the menswear
and children wear sectors are also
expanding.
What is fashion anyway?