A study on post split affect of Hero

Honda on Hero motors - Customer view point V.K.MOTORS Bijapur

Report submitted to IEMS B SCHOOL Karnatak University Dharwad By

Sampatkumar USN: MBA11008048 Internal Guide: Prof. Rajesh Kurandwad

Objectives of Study

To analyze the awareness level of Hero Honda split among the customers. To understand customer perception towards Hero motors image after the Hero Honda split To analyze customer perception to words the products and services of hero motor corp. after the split up.

Research Methodology
Sampling Method: Non-Probability Convenience sampling method used for the study Sampling Size: The total sample size is 100 customers in Bijapur city. Sources of data collection: Primary Data Secondary Data Primary Data: The data which is directly collected from the survey through Questionnaires from the Bijapur city customers. Secondary Data: The secondary data was collected from the company profile and websites of the company and other websites which are relevant. Tools used to analyze the data: SPSS Microsoft Excel

Scope & Limitations

The other dealers are provided unbiased information about their strategy. The period for the research was not enough to conduct the study in depth. Analysis of the data generated from questionnaire is done on the assumption that the respondents have made known correct information, which may not be so with all respondents

 Data analysis / graphs / questionnairesampat. Data Analysis.docx

Summary of Findings

FINDINGS:

The recalability about the major two wheeler companies in the customers mind are Hero ,followed by Suzuki, Mahindra and Honda. Out of 200 respondents 83.2% of customer are aware about the new logo of Hero motor crop and 14% of saying that logo belongs to hero Honda and 2% of saying it is an hero Honda company logo. It was found that 63% of customer perception on the changes of hero motor crop is neither economical nor, the 4% of saying that costly effective towards perception on the charges of hero motor crop. It was found that out of 200 customers 65% of cu stomer perception is costly,2% of customer perception is economical and 1%of very costly effective. It was found that 92% of customers dont know about new launch bike and 8% of customers know the new scooter from hero motor corp.

Conclusion

Having a very good Brand equity, Hero Honda has got positioned its name firmly in the minds of Indian Customer. With this background it is not going to be the easy sail for the Hero Moto Corp to establish themselves in the indian two wheeler segment. Hence it is very vital for the company to understand what is going on in the minds of the customer after the split of Hero Honda. This project entails the finalities of some glimplses about the customer perceptions towards the old Hero Honda and New Hero Motto Corp vehicles.

Suggestions

Allthou the Awareness of Hero Motor corp is impressing company has to replace the Hero Honda name in the customer mind by Hero. Even though the Advertisement on the change of the Brand name is a aired it the TV the name of Hero is at to take predominant place in the customer mind. Customer are just feeling that there is no much more vehicles. It is just change of the name when company try to differentiate from Hero Honda either by launching new vehicle are by marketing slight change in the existing vehicles. Hero Motor corp should strive provide the similar kind for better than the Hero Honda as that of Hero Honda vehicle in there new launches.