Marketing Plan

Ashish Ranjan Bharat Jain Dinesh Kumar Nitesh Shouken Romya Rajput

Objectives Of Marketing
To aware people about the coaching institute a) Services b) Faculty c) Teaching Methodology d) Value System Making customer from a customer Targeting better student to join us

Why SF Needed?
Problem

Flaw in education system- Vast syllabus. School creates problem and coaching institute increases it. 1 student 2 schools. A straight forward path became complicated

Solution And Role of SF

Students need catalyst ( friend ) and we claim to maintain equilibrium (balance) Strengthen the strength and weaken the weakness.

Equations
School + Other Coaching Institute = 12th Board + Entrance Exams = Complex School + SF = 12th Board + Entrance Exams = Simple

SF & Competitors
Target Student (People) and Place Students pursuing higher senior secondary education with science stream in B.S City. Product/Service definition SF is a coaching institute where students are treated as a friend and prepared for entrance exams.

Competition

Price Vs. Performance

A= FIIT JEE B= SF C= Akash Institute D= Other Tuition Centers Strength of competitors - Large market share - Trust - Result Price |

.A
.D.C.B

Performance

Cond
Positioning

SF positions itself as a helper to students in their academics and preparing them for competitive exams rather than strictly preparing them for the entrance exams SF promises to ease the pressure and creates learning attitude. We possesses the quality of both renown coaching institute and affordable as local tuition centers

Market Trends and Size

Students are career conscious Brand Loyal People sacrifice with basic needs but not with Education

Size
50 + Schools with 4,000 + Students ( studying in 11th and 12th STD.) More than 90% Students take coaching ( including all ) About 20% of total strength goes to known coaching institute and rest comes under local know teachers. Decision making parameters Affordability + Awareness ( FIIT JEE, Akash Inst. ,Chaitanya Sri etc. Non Affordability + No Awareness ( Local Teachers ) Non Affordability + Awareness ( Local Teachers ) We possesses the quality of both renown coaching institute and affordable as local tuition centers

Consumer Behavior
Stages in the Adoption Process ( New Service )
1) Awareness 2) Interest 3) Evaluation 4) Trail 5) Adoption

Factors Influences Buying behavior

a) Organizational :- Objective, Service features , system b) Social :- Status, Persuasiveness c) Individual :- Income, Value, Brand Image

Marketing Strategies- How We Reach To Students

Pre-Approach To Customer Using advantage of being from Bokaro and Create A WOM situation 1) Students Info. in school ( Direct or Indirect ) 2) Parents Phone call Meeting parents door to door ( 9-10 CGPA ) 3) Teachers Talk to distinguished teachers and pay Rs. 1,000 per student they recommend (9-10 CGPA) 4) Comments of pass out students ( IITians ) and pay Rs. 1,000 per student they recommend (9-10 CGPA) We follow toppers rest follows them Holding The Customers At the time of visit Explain the need of students and service of SF Show them recorded video lectures and offer them money back in unsatisfactory case.

Advertisements

Comprehensive message to customer - We are affordable - Every opportunity given is responsibility for us - We act as a catalyst to the path of success - As compared to others our path simple and straight and we cannot afford to loose talent. Free Book Covers Book Stores

Contd
Data Collection = Rs 10,000 Banners = 2*4,000 = Rs 8,000 Book Cover = Rs 2,000 Other expenses = Rs 50,000 Total Expected Expenditure = Rs 1,00,000

THANK YOU!