PROMOTERS 1) Shirish K 2) Badrinath C 3) Madhav A 4) Anurag S 5) Shivkumar S 6) Nehal P 7) Rajvinder K 8) Tejas S 9) Somesh C

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To provide World Class fun filled Getaways to Indian and Foreign tourists at affordable cost

Goal
To become one of the top 5 leisure holiday company in 5 years one of the top 3 in 10 years

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Relieving Stress & Lighten Mood Fitness Benefits

Safety Measures
International security Standard Affordability

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KAYAKING
CANOEING

RAFTING
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PARA SAILING

SCUBA DIVING WATER SKIING

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 In the last decade, India adopted new set of economic policies

which propagated a fast rise in income levels.

National Institute of Water sports (NIWS) has been setup by the Ministry of Tourism. 64.9% of Indias Population between age group of 15 to 64 years. Water sports yields the body complete exercise from tip to toe.

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Capital Intensive

Technical Collaboration
Safety Regulations & Quality Norms: Basic Minimum

Standards for adventure tourism activities

Operational excellence

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Apex institute for all matters leisure based water sporting in the country Established in 1990 2004 designated as A Centre under Indian Institute of Tourism & Travel management Training at Panjim Consultancy Development Benchmarking & Promotion

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NIWS provides skill courses & professional training in water sports like wind surfing, life saving techniques etc. Andaman water sports complex Port Blair & various islands-Carbyns cove, Havlock Island etc. Lakshadweep Islands at Kadmat, Karavatti, Minicoy Agatti & Kalpeni

contd

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Additional Coastal areas & rivers:Ladakh, Himalaya, Zanskar & Chenab in Kashmir, Sutluj Beyaas (in HP), Teesta (in Sikkim) & Yamuna, Ganges near Rishikesh in Uttranchal.

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New Places:-

Mangalore, Kochi, Surat, Yagachi Mysore, Nainitals Lake Paradise, Mumbai beaches, Dal lake, Srinagars Nagin lake & Manasbal lake etc.

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INDIA No. of Foreign Tourists Arrival in India No. of departures from India No. of Domestic Tourists in India Foreign Exchange Earnings from Tourism Foreign Exchange Earnings from Tourism WORLD No. of International Tourists Arrival International Tourism receipts

million million million INR Cr $ Billion

Growth 6.29 8.90% 14.21 9.40% 850.56 13.80% 77591 19.60% 16.56 16.67% Growth 983 4.60% 1030 11.10% Growth 0.64% 38 1.61% 17

million $ Billion

INDIA'S POSITION IN WORLD Share of India in World Tourists arrival India's rank in World Tourist arrivals Share of India in World Tourists arrival receipts India's rank in World Tourist arrivals receipts

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Appointment of water sports events marketing company to coordinate the scheduling, televising, global sponsorships,

public relations, venue evaluation and event selection.

Booking of any package tours online with the help of a unique dedicated user ID and password.

An outdoor campaign in major Domestic Airports to

showcase the water tourism destinations and products offered.

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Craft very captivating marketing campaigns, which will unfailingly catch the fascination of the target audience.

Marketing the right product to the right potential

customer Customized punch lines depending on the target audiences,

such as Himachal Pradesh Your Ideal Skiing Destination or

Goa The Heaven of Scuba Diving. Arrange for hotel accommodation and facilities of tourists at a commission on sale value.

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 Institutionalize safety culture- competitive advantage Safest in the Industry

Highest value prop @ lowest cost for the tourists- does not
mean we are the cheapest Maturity of internal resources

Improve Operational Excellence

Agile to seasonal variations & exploit diverse geographic conditions Have robust risk coverage while maintaining a lean cost

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Strengths
Limited existent players Availability of Foreign expertise Special efforts by the Ministry of Tourism to promote Inland Water Tourism by way of infrastructure facilities.

Opportunities
Grants by state authorities to encourage sport Seasonal interest in particular sports, cricket in summer football in winter Promotion of sport to different age group and gender Financial assistance for purchase of water sports equipment to State Governments upto 25% of the cost.

Weakness
Lack of trained manpower Water sports will affect aquatic life and motor boats might leave traces of fuel on the water body. Unsafe beaches, lack of security procedures including risks of drowning

Threats
Time related issues for example, competition for volunteers time, longer working hours, both parents working children unable to attend, limited available free time for both children and parents Lack of knowledge and interest in your product

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Income 300,000,000 250,000,000

In Rupees

200,000,000 150,000,000 100,000,000 50,000,000 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Income

Profit
100,000,000 80,000,000 60,000,000 Year 1 Amount in Rs Year 2 Year 3 Year 4 Year 5 PBT Year 6 Year 7

In Rupees

40,000,000 20,000,000 (20,000,000) (40,000,000) (60,000,000)

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Key Financial Ratios Net Profit Ratio Operating Leverage Ratio ROA

Year 1 -38% 1.35 -31%

Year 2 3% 0.94 4%

Year 3 18% 0.80 32%

Year 4 23% 0.75 53%

Year 5 27% 0.72 79%

Year 6 26% 0.73 95%

Year 7 30% 0.69 139%

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Summary Base Case (Rs in Millions) Best Case (Rs in Millions) Very Worst case Scenario 1 Very Worst Case Scenario 2 NPV 32.81 124.08 (140.00) (135.04) IRR 11% 21% -7% -5%

Capital Structure Private Equity Term Loans/ ECB Capital Needed (Rs in Millions)

70% 30% 140

Mitigation plans Being Agile Internal resources maturity Building on Operational Excellence

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Best idea to set out adventurous water sports in India Un-organised area, only few competitors Thrust and assistance given by Government of India Special attention by Ministry of Tourism for development of adventure tourism To boost water sports, water skiing & ailing both in seas, lakes & river facilities has been provided. Geographical advantages are available Demographic changes are happening With all of this, immense potential for diversification of business also available.

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