FORTIS HOSPITALS

BY, Shushunova

Introduction
Fortis hospitals is Indias fastest growing healthcare

delivery service providers with a network of worldclass Super-specialty hospitals linked with a larger network of Multi-specialty hospitals. It commenced operations in 2001. Fortis is the second largest healthcare chain in India and the largest healthcare chain in North India. It is one of the largest Cardiac Programs in the world.

 Fortis, BannerghattaRoad, Bengaluru (2006) : Four

hundred bedded state-of-the-art super-specialty hospital providing critical medical and surgical care with a focus on Cardiac, Orthopedic, Neurosciences, Minimal Access Surgery and Women & Child Services, World class Clinical Talent, Special mention from JCI on Cardiac Surgery Program. According to MTQUA (Medical Travel and Tourism Quality Alliance) Top 10 Worlds Best Hospitals for Medical Tourists Fortis Bannerghatta is ranked Number One.Fortis Healthcare, the parent Company, has added.Fortis Hospitals comprise of the 10 Units bought from Wockhardt Hospitals. The entities will function independently, growing & expanding the reach of Fortis across India & the globe.

ROUP COMPANIES

Unique Characteristics
Intangibility

Association Physical Representation Documentation Perishability Variability Inseparability

7Ps
Product

The services we provide are two fold Diagnostic and Non-Diagnostic Services
Nighthawk services Second Opinions Confirmation Consults Sub-specialty services A service can be sold or provided by the hospital either

to a commercial customer (e.g. private beds to a medical insurance company) or an end consumer (patient or client).

Price
Room Rent

Old Deluxe
NICU LDR ICU / CCU Ward Triple Sharing Double Sharing Single

4750
3500 5500 5500 1500 2800 3200 5500

Suite
Deluxe Suite

6500
9900

The hospital opts for cost-plus pricing , where a firm adds a profit mark-up to the unit cost.

Place
Bannerghata Road Seshadripuram Nagarbhavi

Cunningham Road

Promotion
Advertising is the most widely used form of

promotion, and can be through the newspapers, radio, leaflets or billboards/posters. Fortis uses sponsorship and public relations to improve their image, notably through financing health, sports, the arts and public information services. Preventive Health Package gifted to Teachers Bone Densitometry Camp Health Screening at Wonder Kids School, Film Shoot of 3 Idiots

Physical evidence
A smart building infrastructure indicates that the

hospital can take care of all the needs of the patient.

Process

People
The major benefit offered by Fortis Healthcare to its employees is an environment, which offers challenges and opportunities to develop professionally. They offer competitive compensation medical facilities hospitalization accident insurance staff cafeterias Inhouse gyms Ambassador programme, Regular communication meetings and interactions with senior management, Intranet, Fortis Healthcare newsletter Bulletins from the Chairman and CEO.Social interaction - dinners, picnics and sports events.

 Segmentation

Diseases/organ
Targeting

Serves to all

Positioning

BREADTH OF SERVICE

SCM

 Addressing the Service Quality Gaps

Learn about patients perceptions The perceptions to be identified Determination of Patients needs, wants, requirements and expectations . Closing the Gaps

 FUTURE PLANS

Fortis Healthcare intends to significantly expand its footprint across

the region. The next phase of our growth will be to look at other countries outside Asia. Two Green-field hospitals are underconstruction, these are: A super-specialty hospital in Shalimar Bagh, West Delhi, with specialization in cardiac care, orthopedics, neuro-sciences, renal sciences, mother and child care and gastroenterology (first phase 250 beds).
Fortis International Institute of Medical and Biosciences (FIIMBS

Medicity) with two multi-specialty hospitals having 750 beds along with a medical college for 500 students. FIIMBS Medicity, Gurgaon will have a focus on trauma, oncology, mother and child care, cardiac care, orthopedics, organ transplants and neuro-sciences (first phase -350 beds)

 Fortis Healthcare to open four new hospitals by 2013 Fortis Launches Super-Specialty Hospital in

Singapore Inauguration of Sleep Lab at Fortis, Noida