Professional Documents
Culture Documents
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Chapter Objectives
To understand methods for learning about cultural environments To analyze the major causes of cultural difference and change To discuss behavioral factors influencing countries business practices To understand cultural guidelines for companies that operate internationally
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Culture
Learned norms based on values, attitudes, and beliefs of a group of people.
Culture is based on nationality, society, religion, gender, work organization, profession, age and income level.
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Cultural Diversity
A means of gaining global competitive advantage by bringing together people of diverse backgrounds and experience.
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Cultural Collision
Culture collision occurs when different cultures come in contact. Occurs in international business when: A company implements practices that are less effective Employees encounter distress because of difficulty in accepting or adjusting to foreign behaviors
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Cultural Awareness
Almost everyone agrees that national cultures differ but they disagree on what the difference are. Problem areas that can hinder managers cultural awareness Subconscious reactions to circumstances The assumption that all societal subgroups are similar
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Country-By-Country Analysis
Managers find this difficult to implement because, Subcultures exist within nations,
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economic situations.
Change by Imposition: Imposed introduction
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Gender-Based Groups
For example India and China
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Work Motivation
Materialism and Motivation Expectation of Success and Reward Performance and Achievement: The MasculinityFemininity Index Hierarchies of Needs
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Hierarchy of Needs
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Relationship Preferences
Power Distance
Power distance describes the relationship between superiors and subordinates. Hoftsedes study states that when power distance is high, the management style is generally distant, i.e., autocratic or paternalistic. Examples of countries ranking relatively high on power distance are Brazil, France, and Malaysia; those ranking relatively low are Austria, Japan, and the Netherlands.
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Relationship Preferences
Individualism Versus Collectivism
Hoftsedes study defines individualism as a persons desire for personal freedom, time, and challenge. His/her dependence on the organization is low, and self-actualization is a prime motivator. Examples of countries ranking high on individualism are Australia, Britain, and the United States; those ranking high on collectivism are China, Mexico, and Japan.
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Risk-Taking Behavior
Uncertainty Avoidance Trust Future Orientation Fatalism
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Communication
Spoken and Written Language Silent Language Distance Time and Punctuality Body Language Prestige
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Ethnocentrism
Conviction that ones own culture is superior to that of other countries
Geocentrism
Requires companies to balance knowledge of their own organizational cultures with both home and host country needs, capabilities, and constraints
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Scenario 2.
Outward expressions of national culture will continue to become homogeneous while distinct values will remain stable
Scenario 3.
Nationalism will continue to reinforce cultural identity
Scenario 4.
Existing national borders will shift to accommodate ethnic differences
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THANK YOU
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