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PRESENTED BY: AMRUTHA S. S4 MBA

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Leading IT company of Asia industry : IT services, IT consulting Headquarters: Mumbai, Maharashtra, India

Established in 1968

First IT Company to cross US$ 3 Billion mark in revenues Works equally well in International & Indian Market Operates from 164 offices in 34 countries Over 83,500 employees from 60 nationalities

Over 985 active clients 6 out of Top 10 US Fortune companies are TCS clients

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AREAS OF BUSINESS

Consulting IT Services Business Process Outsourcing Infrastructure Outsourcing Engineering & Industrial Services

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INDUSTRIES BEING SERVED BY TCS:

Banking & Financial Services Insurance Manufacturing Telecommunications Life Sciences and Health Care Retail Transportation Utilities Entertainment and Media

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GLOBAL UNITS

Africa Asia (outside India) Europe North America South America

Australia

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HISTO RY

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1968 : as the "Tata Computer Centre" for the company Tata Group whose main business was to provide computer services to other group companies.

TCS'

first

assignments

was

to

provide punched

card services to a sister concern, Tata Steel (then TISCO).

1970 : Tata Consultancy Services started exporting its services

TCS's first international order came from Burroughs, one of the first business computer

manufacturers. 1981 : TCS set up India's first software research and development center, the Tata Research Development and Design Center (TRDDC).

1989 : TCS delivered an electronic depository and trading system called SECOM

for SIS Sega InterSettle,Switzerland.

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1999 : TCS saw outsourcing opportunity in E-Commerce and related 2004 : E-Business was contributing half a billion dollars (US) to TCS

solutions

and set up its E-Business division with ten people.

2005 : TCS ventured into a new area for an Indian IT services company

Bioinformatics

2006

: TCS designed the ERP for IRCTC

2008 : TCS went through an internal restructuring exercise that 2011 : TCS entered the SME market with cloud-based offerings

executives claim would bring about agility to the organization.

2012 : TCS became the first Indian IT company to cross the 10 billion

dollar revenue milestone.

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STRATEGIC INTENT

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MISSION To help our customers achieve their business objectives by providing innovative, best-in-class Consulting, IT solutions & services. We shall make it a joy for all stakeholders to work with us.

VALUES

Integrity, Excellence, Respect for the individual, Continuous learning and sharing, Leading change

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Ranking 3

Company Name Infosys

6
7 9 10 11 16 19 22 26 28 36 40 42 46 53 54 56 62 73 84

TCS
Wipro Genpact Tech Mahindra HCL Technology Mastek WNS Global Services Hexaware ExlService 24/7 Customer Cambridge ITC Infotech KPIT Cummins Patni Zensar MindTree Mphasis Aditya Birla Minacs FirstSource Solutions VCustomer

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SWOT ANALYSIS

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STRENGTHS

WEAKNESSES

brand name

high concentration on developed Over dependence on US market least presence in economies like

high quality & price performance Large pool of knowledge workers flexibility & adaptability high growth large projects

economies

China, Russia, eastern Europe

OPPURTUNITIES

THREATS

Global Market Domestic Demand E-commerce/E-business

Economical Threat Technological Threats Government Interference Cost

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5 FORCES MODEL

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STRATE GIES

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Key enablers for long term objective

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Focus on Execution Delivery Excellence Innovation Essential Catalyst for Growth Talent Management Strong Set of Skills

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Revenue Spread Across Markets

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Presence Across Industries

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Offerings Across Services

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1.

Key Account Focus

Transformation Partnership beyond traditional outsourcing Long-term commitment reflecting TCS maturity & leadership

2. Integrated Full Services

3. Global Network Delivery Model GNDMTM

Global Support for Global Customers Competing for significant

Local projects: Strong need for world-class IT support 4. Strategic Acquisitions Enter new geographies / market segments Gain domain / technology expertise Acquire Intellectual property

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STRATEGIC PARTNERS

IBM - Global System Integrator Partner Oracle - Global System Integrator and Global Certified Microsoft - Global System Integrator Partner SAP - Global Consulting Partner

Advantage Partner

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Market Penetration Strategy Current Markets: USA and Europe Current Products: ADM, BPO, KPO, consultancy services (in BFSI, manufacturing and retail) and software products (financial products). Market Development Strategy New/Emerging Markets:India, Middle-east and Australia Current Product:ADM, BPO, KPO, consultancy services (in BFSI, manufacturing and retail) and software products (financial products). Product Development Strategy Current Market:USA and Europe New Product:Consultancy and package implementation services in relatively growing sectors esp.life sciences & healthcare, aviation sector, and KPO services.

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THANK YOU

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