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It is a detailed examination of the character of the total society, including such factors as language, knowledge, laws, religion, food customs, music, art, technology, work patterns, products, and other artifacts that give a society its distinctive flavor. In a sense, culture is a societys personality.
Culture is the sum total of learned beliefs, values, and customs that server to direct the consumer behavior of members of a particular society
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Two-Way Street Products and services that resonate with the priorities of a culture at any given time have a much better chance of being accepted by consumers.

 That

define the culture A myth: is a story containing symbolic elements that expresses the shared emotions and ideals of a culture. Ex: M for McDonalds

 Is

a set of multiple, symbolic behaviors that occur in a fixed sequence and that tend to be repeated periodically. Ex: wear prom dress tuxedos graduation gowns wedding gowns

 Involves

objects and events that are set apart from normal activities, and are treated with some degree of respect or awe. Ex: - Sacred place -Mecca - Sacred people - Buddha Images of deities on auto rickshaws Key rings of them etc .

. . . a subdivision of a national culture that is based on some unifying characteristic. . . . members share similar patterns of behavior that are distinct from those of the national culture.

 People

have many things in common with others merely because they are about the same age (or live in the same part of country).
who grew up at the same time share many cultural memories.

Consumers

group of consumers who are held together by common cultural and/or genetic ties.
can no longer ignore the stunning diversity of cultures.

Marketers

 Social

class (status symbol). Money and how consumption (income pattern).

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 Consumer

demand depends on both ability to buy and willingness to buy.

spending: the money available to a household after necessities are paid of

Discretionary

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 Economic

conditions and social status often determine the type of clothing we select.
class, determined by a complex set of variables including: - income - family background - occupation

Social

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 Culture

has a cognitive component it teaches its members the meaning and definition of things .

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 It

teaches its members how to use things or how to deal with certain things .

Behavioral component
It

teaches its members how to behave , norms and rules of behavior for example In middle eastern countries people use their hands to eat but their right hand not left

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