Professional Documents
Culture Documents
M.M.T.
MIS
FUNCTIONS REVISITED.
STORE & PROCESS Present Info To Managers
Collect Data
OBJECTIVES:
Provide information support for managerial functions within the organization To make available, right information at right time and at lower cost Ensure that wrong and unwanted information is not generated; condition of data overload is avoided. Objectives of MIS are derived from companys objectives.
Each companies objectives should be reflected in at least one MIS objectives. MIS Objective calls for supporting contribution to meet companys goals Suppose the company wants to increase its market segment a from 10 per cent to 14 per cent per year, numerous information needs present themselves: a) How is the market currently allocated? b) What products did each competitor offer to get and hold its share of the market c) What are pros and cons of these products? d) To what customer set does each of these products appeal e) How much advertising is spent on each product f) In what state of product life cycle is in each product g) And so on .
Characteristics
of Information and
Product delivery
Data
WHAT
STRATEGIC LEVEL
TOP MANAGEMENT
6
TACTICAL
LEVEL
MIDDLE MANAGERS
SUPERVISORY LEVEL
FUNCTIONAL LEVEL
SALES & MARKETING
Functions/ Levels
Strategic Planning
Production
Location of new factory
Marketing
Entering the export market
Finance
Raising capital with issue of new shares Determining maximum credit for customers Decide what action to take against default in payment by specific customer
Personnel
Deciding changes required in organization structure Determining who will be promoted to fill a vacant post Determine which of workers will be on each shift
Management Control
Determining product mix for a monthly production program Scheduling specific jobs on specific machines during a shift
Media planning for advertising expenditures Planning sales contacts to be made by sales man in immediate future
Operational Control
Simons Model