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Presentation

On

“Social & Cultural Environment”

Presented By

“Gaurav Patel”

Taxila Business School, Jaipur

MBA+PGDBM (07877549750)

Social Environment

  • Social environment of business means all factors which affects

business socially . Every business works in a society , so societies '

different factors like family , educational institutions and religion affects business .

Social Environment

  • Social environment of business means all factors which affects

business socially . Every business works in a society , so societies '

different factors like family , educational institutions and religion affects business .

  • It includes the culture that the individual was educated or lives in, and the people with whom they interact.

Social Environment

  • Social environment of business means all factors which affects

business socially . Every business works in a society , so societies '

different factors like family , educational institutions and religion affects business .

  • It includes the culture that the individual was educated or lives in, and the people with whom they interact.

  • The cultural factors like buying and consumption habit of the

people, customs and traditions, tastes and preferences, languages etc. are the factors that affect the strategy of the business.

Cultural Environment

  • The cultural environment mean a environment which affect the basic values, behaviours, and preferences of the society-all of which have an effect on consumer marketing decisions.

Cultural Environment

  • The cultural environment mean a environment which affect the basic values, behaviours, and preferences of the society-all of which have an effect on consumer marketing decisions.

Socio-cultural environment

A set of beliefs, customs, practices and behaviour that exists within a population.

International companies often include an examination of the socio- cultural environment prior to entering their target markets.

Factors which effect social and cultural environment

  • Attitude of people.

  • Demographic Factor.

  • Religion

  • Social Responsibility.

  • Taste & Preference.

  • Education.

  • Family.

  • Natural Factor.

  • Technological Factor.

  • Income & Life Style.

  • Health & Safety Factor.

Main elements Of Societies and its effect on

Business….

Family -:

  • Family is basic part of society from the birth of a person and upto death.

  • he lives in family so personal decision of buying and selling of goods are

affects from family .

  • In the culture of a family , it may happen that parent does not allow use any product , then sale of such product will decrease.

to

  • So businessman must analyze different families needs.

  • Many occasion of family like marriage of any family member , can increase the demand of goods .

Educational institutions -:

  • Educational institutions are also main part of societies .

  • They provide good knowledge, education, awareness, thinking, what should

students buy or not to buy .

  • Suppose if a student is

habitual to drink the tea and if his teacher advice him that

this is harmful to his health after his guidance students can avoid to drink tea after

this the sale of tea will decrease .

Educational institutions -:

  • Educational institutions are also main part of societies .

  • They provide good knowledge, education, awareness, thinking, what should

students buy or not to buy .

  • Suppose if a student is

habitual to drink the tea and if his teacher advice him that

this is harmful to his health after his guidance students can avoid to drink tea after

this the sale of tea will decrease .

Religion -:

Religion is also effects the business socially.

  • Religion means the system in which group of persons trust in God .

Different religions have different principles , rules and regulations in which they sacrifice to use some products and to eat some food , In Hindu religion, they never use leather products . They affects the sale of

leather industries . So, businessman must analyse the targeted audience and after listening their religious thoughts , he should produce the goods .

Social Culture Adopted by Indians

  • Language.

  • Dressing.

  • Taste & Preference (Eating Habit).

  • Life style.

A Company, Which Got Benefit Due to Social Environment
A Company, Which Got Benefit Due to Social Environment

McDonalds

Strategy of McDonalds in India, which made them Benefit in Social

Environment of India……………

  • McDonalds Made segment according to Demographic Factor in

the Society of India.

  • McDonalds Made their food according to Religion in India.

  • McDonalds Educate the customer towards their food rather than

India’s Traditional Food.

Continue….

  • So that India’s People Taste & Preference Changed, Which is

Beneficial to McDonalds.

  • McDonald's Made Positioning of their food that our food are

Healthy food, And We Believe in Total Quality Management.

  • Due to this Positioning India’s Society Prefer McDonalds, Which

is the Benefit of McDonalds.

Continue….

  • McDonalds always Believe in Standard & Glamour, So that

They Can Fulfill the psychogenic Need of Society.

  • McDonalds Foods are Known as Affordable & Convenience

Food in the Society, Which Gives direct Benefit to McDonalds.

  • McDonalds use Eco-Friendly Culture & Environment in their

Restaurant, Which Gives them Benefit in the Social Environment

of India.

Continue….

  • McDonalds uses the New Technology to made their food and

for Cleaning . Due to which Social Environment affected, which

gives them Benefit.

  • McDonald always Influence whole Family to have food in

their Restaurant.

  • Due to all these McDonalds is one of the most Demanded

Restaurant in the Society.

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