Professional Documents
Culture Documents
Introduction
Direction is a management function performed by top level officers of management. It is necessary to achieve proper implementation of direction
Definition
Process Techniques
To carry out instructions To make certain that operations are carried out as originally planned
Comprises of
Issuing orders and instructions Motivating Leadership Subordinates working as per plans and policies Helping them to resolve problems
Features
Activating link Performance oriented Pervasive function Continuing function Involves human behavior
Principles of direction
Maximum Individual contribution Harmony of Objectives Feedback Information Effective Communication Direction Comprehension
Direct Supervision
Follow through
Issuing instructions
An order is issued by management as a tool for direction As a directional technique, an instruction is a charge of a supervisor To direct the subordinate
To act To refrain from acting
Contd..
Willingness and acceptance Written preferable Appropriate tone Specify time Intelligible
Techniques
Consultative
Consult subordinates To find out the feasibility, enforceability and nature of problem Superior has right to take any decision and give any direction
Contd.
Free rein
Solve problem independently Highly educated, efficient and sincere Commands Close supervision No initiative
Autocratic
Importance
Initiates action Coordinates the group efforts Ensure maximum individual contribution Provides stability and balance Reduces the reluctance to put up with changes Helps to achieve objective
Characteristics
Performed by all levels of executives Management initiates action through direction Continuous and throughout the life of the organization Initially, started at top level Subordinates do as per original plan Link between preparatory function and the control function
Elements of direction
Communication Supervision Motivation Leadership
Supervision
Perform the work as per instruction Supervisors clarify all instructions Guide employees to work as a team Supervisors solve most of the routine jobrelated problems of subordinates. Link between top and middle management and workers
Functions
Clarifies orders and instructions Ensures facilities Keeps a watch and guides Broadens the horizon of his subordinates Coordinates the work of different subordinates under him Detects errors and omissions and ensures their rectification.
Provides technical know-how Gives orders, instructions and implements the rules Converts goals, programs, policies and resources into products and services Arranges work assignments, determines procedure
Motivates Becomes an example Hears complaints Communicate problems Controls performance Recommends transfer, promotions and rewards
Responsibility
Towards workers or subordinates Towards management Towards his own function Towards his own colleagues
Qualities
Knowledge of organization Technical Knowledge Honesty Ability to listen Patience Ability to judge people Complete information Administrative ability
Contd
Ability to talk well Ability for orderly thinking Understand and respect feeling of others Self centered Self motivated Physical appearance
Principles
Achievement of organizational objectives Definition of role and acceptance of organization Analyze group and then decide the course of action Effective fulfilling of group needs Groups survival and progress towards organizational objectives
Types
Autocratic Independent Democratic
Kinds
Bureaucratic Autocratic Idiocratic Democratic
Techniques
Consultative or democratic Authoritarian or dictatorial Non interfering or free rein
Span of Management
It is also called span of control and span of supervision It is the number of subordinates that a manager directs and supervises The number of subordinates varies The smaller or narrower the span, the more levels of management will be required Some managers are able to supervise more subordinates than are others