American International UniversityBangladesh

Mobile Fast-food Restaurant in Dhaka City

Group Members are

Ahmed Lutfun Nahar

I.D: 10-94095-2 Md.Nur-e-alam siddiqui I.D:10-93666-1 Salma Farooquee ID: 10-94097-2 Md.Rahman Asifur ID: 10-93806-2 Shafinaz Umme Rumana ID: 08-92190-1

Executives Summary
As we all know that there isnt any mobile restaurant in

Dhaka city which can provide a quality food to the customers at outdoor activities. So when we got the opportunity to start a new business we elected our mind to start a new business on mobile fast food restaurant providing quality foods whereby our very first target customers will be the students. We have made up our mind to set up our mobile restaurant just beside banana club field so that the students from the nearby universities can get attracted to have food from our restaurant. The name of our mobile restaurant is Treat.

Introduction
Treat will be the first mobile fast food restaurant in

the history of Bangladesh. Few years back this type of operation occurs but failed due to poor food quality with high prices which lead customers dissatisfaction. Our aim is to provide the fresh, hot and hygienic foods with a variety of items containing several categories respecting all the tastes and preferable contents that our customers expect from us. Treat offers menu items for those who want lower fat, lower calorie choices etc. We take great pride and care to provide our customers with the best food and dining experience in the quick service mobile restaurant business

Objectives

Broad Objective Specific objective

 MISSION STATEMENT

"Change the way, food is served

GOALS

To provide the better food to our target customer. Maintain the quality as well as service

WHO EATS FAST FOOD

THE STUDENT
THE HEALTH CONSCIOUS PERSON OF ANY

AGE OR SEX
CURIOUS AND OPEN-MINDED -- "if you try it,

you will like it."

WHEN DO PEOPLE EAT FAST FOOD

Lunch (44%) Afternoon snack (30%) Dinner (18%) Evening snack (8%)

Food Items
CHICKEN

ITEMS KABAB ITEMS CHOWMINS BURGERS DESHI FOODS

SALAD ITEMS SANDWICH

DRINKS&BEVERA

GE OTHER ITEMS

BUSINESS ANALYSIS
Strengths
Weaknesses Opportunities Threats

BUSINESS OPERATION

LOCATION PAYMENT PROCEDURE MARKET ANALYSIS MARKETING STRATEGY CUSTOMER SERVICE

LONG-TERM DEVELOPMENT OF THE BUSINESS

GOALS STRATEGIES MILESTONES RISK EVALUATION EXIT PLAN

FINDINGS
You can't get a table during busy periods

of the day Food is cooked too far in advance of when I order it Food is not served hot enough Their food doesn't stay hot if you take it home

Conclusion

Thank you for your patience.