PH tourism goes social

By Tonyo Cruz Chief Social Media Strategist Movent (formerly Netbooster Asia)

Official tourism program should go social

Slogan for 8 years

Secretary Mon Jimenez

Why the Philippines?

The question hurled at those who pitched for the DOT account.

Taking it to the people

You don't have to convince a Filipino... we have an almost instinctive trust in that system. Crowdsourcing is, historically in fact, something we bumped into long before the rest of the world did.

Social in the DNA

BBDO Guerrero, the agency which won the pitch, should be credited for putting social in the DNA of the new Philippine tourism campaign. It was a smart move for both the DOT and BBDO Guerrero to capitalize on and mobilize netizens of the worlds social media capital.

A meme was born

Actually two memes

Click here for a video on Memes http://www.youtube.com/watch?v=CsxrfVuDp_w

Volunteers rolled out apps for iOS and Android

Click here for a video on Memes http://www.youtube.com/watch?v=g5BGIGk42Fs

One blogging nation

A prelude to #itsmorefuninthephilippines

The role of blogs

For many years now, Filipino blogs and bloggers have wittingly and unwittingly helped pave the way for this new tourism campaign
Each blog post about an old or new destination, each photo set, each video, helped in many ways In fact, bloggers who covered fiestas and our many awesome places placed them in the social map, providing readers a preview of what they were to see if they themselves go.

across the Philippines

Bloggers as media
Local governments and festival organizers have started to recognize bloggers as media practitioners.

Some events actually encourage bloggers to apply for and obtain press credentials.

Although this should be optional.

Businesses, local governments should go social too

Things to do
1. Social presence 2. E-commerce: Ticket sales, reservations, etc.

3. Offline Access
4. Ask your people to be your champion, advocate and publicist 5. Contests text, audio, photo, video 6. Share your blessings

Takeaways
1. Tourism program should go social. Put social in its DNA. 2. Bloggers and blogs play a big role in tourism 3. Businesses and local governments should go social too.

Click here for a video on Memes http://www.youtube.com/watch?v=ADNgEHFDYzo

Maraming salamat po!

Follow me @tonyocruz
Note: This presentation deck contains materials (text, photos) from various sources. Copyright and other intellectual property rights belong to their respective owners.