Professional Documents
Culture Documents
COURSE DESCRIPTION
Todays Business World is extremely competitive. It relies heavily on the decisions made by its (Strategic) Managers / Strategic Management. The strategic managers must develop panoramic view of business environment, i.e., both internal and external. The managers of modern businesses should be adequately skilled to pre-empt the situation rather than resorting to reactive mode. Recent economic slowdown and currency war raging between the USA, Europe (Euro Zone) and China are cases in example. Therefore, the strategic management course has been designed to enable you to learn not only the fundamentals, but also the intricacies of higher levels of management. A careful look at the schedule would let you know the progression 3 of the course.
COURSE OBJECTIVES
Develop an understanding of Strategy and Strategic Management and its application to complex relationships that exist in todays environment. Develop an awareness of the various environmental contexts under which strategic formulation and implementation occur. Develop an ability to thoroughly analyze business problems. Develop an ability to function effectively as a member or a chairperson of a strategic team and, Develop an ability to effectively communicate strategic thinking, both orally and in writing.
4
Recommended Books
Dess, Gregory G; Lumpkin, G.T.; Eisner, Alan B. Strategic Management Text and Cases. 2006. The McGraw-Hill Companies, Inc., NewYork. Strategic Management: Concepts and Cases By Fred R. David5
RECOMMENDED BOOKS
The McGraw-Hill Companies, Inc., New York. Strategic Management: Concepts and Cases By Fred R. David Rao, VSP; Strategic Management Strategic Management, by Miller & Dess, McGraw Hill - International Edition, 1996. Business Policy and Strategy - Concepts and Readings, by McCarthy, Minichiello & Curran, Irwin, 1996. Strategic Management by J A Pearce 11 and Robinson, Jr., All India Traveler Book Seller.
6
Wk
General Contents
Class Activities
Quizzes / Assignment s
1 2 3 4
5
Ch-1 Introduction to STM Ch-2 Analyzing External Environment Ch-3 Analyzing Internal Environment Ch-4 Assessing Intellectual Capital
Part - 2 --- Strategic Formulation
A-1 Q -1
Ch-5 Formulating Business Level Strategies Ch-6 Formulating Corporate Level Strategies Ch-7 Formulating International Strategies Ch-8 Digital Business Strategies
Mid Term Exam Part 3 --- Strategic Implementation
A-2 Q-2
10
11
12
13 14
Ch-10 Creating Effective Organizational Designs Ch-11 Strategic Leadership, Excellence, Ethics, and Change Ch-12 Fostering Corporate Entrepreneurship
A-3
Q-3
15 16 17 18
Ch-13 Strategic Leadership: Creating new Ventures Part 4 Miscellaneous Comprehensive Case Analysis Presentations Final Course / Group Revision
Final Exam
A-4
Q-4 7
Bring a change in your attitude and make it a habit to visit library at least once a week.
LP-1 dt 6 Feb 13
Ch-1 Strat. Mgmt Creating Competitive Advantages Learning Objectives
Definition and 4 key attributes of Strat. Mgmt The Strat. Mgmt Process and its 3 related principal activities Corporate Governance Environmental Forces Vision, Mission and Objectives Awareness of
10
Implementation
8. Execute Project Action Plans Do Proj Mgmt
9. Review Project plan Study Perfor In a database mance And systematic Evaluat process ion
11
STRAT MGMT
The Essence of STRAT MGMT is to focus on 2 fundamental
questions: How should we compete in order to create competitive advantages (CA) in the market place How can we create competitive advantage in the market place that are not only unique, sustainable and valuable but also difficult for competitors to copy or substitute. Important to note is:
Sustainable
CA cannot be achieved without operational effectiveness which means performing similar activities better than rivals.
Operational Effectiveness includes concepts of TQM, just-in-time, benchmarking, business process reengineering, and outsourcing etc Strategy is all about being different from everyone else.
13
SUCCESSFUL STRAT MGMT An industry is composed of a set of firms that produce similar products or services, sell to similar customers, and use the similar methods of production. Gathering industry information and understanding competitive dynamics among the different companies in an industry is key to successful strategic management.
14
Incorporating perspectives
short
term
and
long
term
Keep an eye on the current production needs as well as vision for the future ---- Creative Tension
between
Decisions (Strategic)
Actions
In order to achieve success as a result of decisions, the necessary resources must be made available for a desirable outcome. It is a continuing process and seeks intimate involvement of CEO
17
Environmental Forces
18
Management (CEO)
To run the Org to satisfy the interests and needs of the shareholders under the guidelines prepared by BOD
2. Stakeholder symbiosis ---- Managers acknowledge interdependence between employees, suppliers, customers, shareholders and the community at large
22
Social includes assets of civil society, social cohesion, trust, reciprocity, equity and other values that provide mutual benefits
23
THE STRAT. MGMT Perspective --- An imperative It requires managers to take an integrative view of the Org and assess how all of the functions and activities fit together to help an Org achieve its goals and objectives. Some Key Driving Forces are: 1. Globalization
Global economy is NOT the flow of goods only but it is flow of capital, people, and information worldwide. Innovative technology is having impact on our lives, trade, services and products Creating and applying knowledge to deliver differentiated products and services of superior value for customers require the acquisition of superior talent, as well as ability to develop and retain that talent
24
2. Technology
3. Intellectual Capital
Role of Leaders Thinking and Working groups can not be different and separated Ideas must be encouraged, analyzed and implemented Trg and Dev must move hand in glove
25
VISION, MISSION AND OBJECTIVES Vision tend to be quite broad, and can be inspiring, overarching and emotionally driven Org express priorities best through stated goals and objectives that form a hierarchy of goals Hierarchy of goals is the Companys Vision A vision may or may not succeed Give examples of vision:
GOP BU ICI AkzoNobel Unilever Telenor PTCL
26
MISSION
It encompasses both the purpose of the company as well as the basis of competition and competitive advantage
positioning.
27
STRATEGIC OBJECTIVES
Operationalization of Mission statement Outlining Strategy how to achieve higher goals Cover well defined time frame Resources are identified and allocated To be meaningful, Objectives must be: Measurable Specific - clear and concise Appropriate - Consistent with vision and mission Timely Have a time frame
28
Thank you
29