9 passengers + 1driver

8-9 passengers

9 luggage

Vision Statement To be the superlative business service in haripur & achieve market recognition by delighting customers with quality services offerings at modern state of the art.

Mission Statement To achieve our Vision by The service environment that fosters professionalism, motivation & quality. Introducing khanpur to haripur Adopting our core values & services.

Philosophy

Four pillars of my business philosophy are Quality of service Customer is top priority Team Work Achieve Excellence

 Core Values At khanpur hiace service, we believe in Empowering our customers & add value to their lives We honor our commitments Exceeding customer satisfaction through quality services, & positive behavior We always strive for excellence and continuous improvement We make and meet aggressive and measurable commitments Solve the problems by thorough analysis

SWOT ANALYSIS
Strength Brand name State of the art equipment Unique service High traveler satisfaction Threats Government policies Well established competitors Fluctuation in fuel prices Non availability of spare parts Weaknesses Over crowding of vehicles In sufficient marketing intelligence

Opportunities More hiace routes and transport network Innovative market resources Better management

TARGET MARKET Our target customers are middle and upper class citizens who think time is more precious than money and sufferings of using conventional traveling medias. MARKET POSITIONING We want positioning our company as the company, providing comfortable traveling experience with a nice cooperative and friendly staff.

MARKET SEGMENTATION
This service is segmented in to two part
0ne is for female and rest is for male because this service is trip wise.1st trip is for male and after 15 min the trip is for female this is a daily routine of the service.

MARKETING MIX

product (service) The information about service is given below. Service name: khanpur hiace service Model: 2009 Color: white No of vans: 8-10 Route: khanpur to haripur Timing: 24 hrs Members: one hostess and driver each Body: printed logo with attractive colors

PRICE
Fare list from destination to destination is given below
From Fare\price Khanpur Khanpur Khanpur Khanpur Khanpur Khanpur Khanpur Khanpur Khanpur To

mughal abad purana khanpur khoi mera pind maneem vegyan khoi Nara Mang chacyan haripur

10 rupees 12 15 22 25 27 30 32 35

Luggage fare is extra applied per head

PLACE
As khanpur hiace service is totally a
traveling service covering almost 8 to 10 different destinations listed below purana khanpur pind maneem khoi Nara Haripur

mughal abad khoi mera vegyan Chacyan

PROMOTION
Audio / Visual Entertainment Khanpur hiace service is committed to make journey full of comfort &
excitement. Traveling starts with recitation of Journey Prayer', followed by Audio Visual Entertainment including: Audio Songs. Family Movies, Dramas, Songs and Documentaries. Switching System with Multiple Choices of Audio & Video All esteemed daily Newspapers are also available in the van. Provision of Head Phones with every seat for an undisturbed enjoyment Body language Each van has good attractive color and logo with tag (AARAM DEY SAFAR APNO K LYE) Printed banners a color full printed banners are used for attractive message

Progress Measurement and Monitoring In order to make sure that we are on track, we have created a variety of key metrics that we will measure on a regular basis. These may require adjustments and fine tuning as we progress. They are our best estimates based on currently available market research.