SOCIAL ENVIRONMENT OF SOUTH AFRICA (GCR)

Submitted To: Submitted By: DR.SNEHA SHUKLA MOHMMED BHARMAL (117350592042) PROF. JUHI SHAH VAIBHAV CHAUHAN (1173505920) PROF.SWETA BAMBUWALA PRATIK GOVANI (1173505920) PROF. NEHA ROHERA RAVI SHAH (117350592016) PROF. AMITA SHARMA ZIL SHAH (117350592062) KANDARP THAKKAR(117350592155) N. R. INSTITUTE OF BUSINESS MANAGEMENT Ahmedabad

SOUTH AFRICA AN INTRODUCTION

Located at southern tip of African continent having a surface area of 12,19,090 km2. Population of South Africa is 51.8 million (Census 2011) There are 11 official language of South Africa. South Africa is a constitutional democracy, its politics are dominant by the African National Congress.

SOUTH AFRICA AN INTRODUCTION

South Africa is a middle income country with a plentiful supply of resources, well developed financial, legal, communications, energy, and transport sector. The currency of SA is South African Rand, and according to Bloomberg Currency Scorecard, it was the best performing currency against the dollar between 2002 and 2005. SA also offers an extreme scenic beauty, diverse wild life, a variety of cultures and traditions as well amazing outdoors for sports and other adventure activities.

FAMILY AND RESIDENTIAL

Urban areas having ethnic groups like indigenous black peoples of S.A. colonialism and migration have brought in white Europeans, Indians, Indo-Malays, Chinese, etc. The nuclear family and the extended family or tribe Rural/Urban residential values Johannesburg - materialistic values Cape Town - superior attitude

MEETINGS & GIFTS

With foreigners shaking hands while maintaining eye contact and smiling Women - do not shake hands , wait for a woman to extend her hand Birthdays(spatially 21& 40) and Christmas. If you are invited to a South African's home, bring flowers, decent quality chocolates, or a bottle of good South African wine to the hostess. Wrapping does matter

BUSINESS ETIQUETTES

Do not need to create long-standing personal relationships Company not known in SA, a more formal introduction may help you gain access to decision-makers Most businessmen are looking for long-term business relations. Most Africans, prefer face-to-face meetings to more neutral communication mediums such as email, letter, or telephone. Often use metaphors and sports analogies to demonstrate a point

BUSINESS NEGOTIATIONS
Woman expects some condescending behavior and to be tested in many ways compare to male Do not disturb African while they are speaking Start negotiating with a realistic figure Decision-making process can be slow and protracted

FOOD

Starches and meats characteristic of a farming and frontier society Food plays a central role in the family & community life of all groups except the British Slaughtering and the brewing of traditional cereal beer are essential in securing the participation and goodwill of the ancestors Afrikaners and Coloured people gather at weekends and special occasions at multifamily barbecues called braais

ECONOMY

Black Africans and white colonists, conflict between groups centered on the possession of grazing land and livestock 1867, the largest diamond deposits in the world, discovered at Kimberley in west central area Wealth from these fields helped finance the exploitation of the greatest gold reef in the world, which was discovered on the Witwatersrand in 1886 Mining, the country undergoes an industrial revolution of twentieth century and became a major manufacturing economy by 1930

MAJOR INDUSTRIES
Diamonds, gold, platinum, coal, and rare metals Ownership mines in other countries, particularly in Africa Automobile assembly, heavy equipment, wine, tourism, communications and financial services

DIVISION OF LABOR
Women and girls did most forms of agricultural labor Men and boys attended to the livestock, law, politics, cattle raiding, and warfare Educational opportunity has expanded for black citizens, a gradual shift from a racial to a class-based division of labor

SOCIAL STRATIFICATIONS

The people were served on the basis of color cast system. Despite of the color bar in all economic areas, some Africans, Coloured, and Indians obtained a formal education and a Europeanstyle middle class cultural Since 1994, people of color have assumed positions in the leading sectors and higher levels of society. Before colonialism, the aristocratic chiefs symbolized their authority by wearing special animal-skin clothing, and ornaments.

POLITICAL LIFE

Political life in black African communities centered on the hereditary chieftaincy. European political life began with the Dutch East India Company in the Cape. The origin and expansion of European colonies and republics began the long and bitter conflicts between African chiefs, British and Afrikaners. The first democratically elected president, Nelson R. Mandela, remains one of the most accepted political records in the world.

SOCIALIZATION

Infant care is traditionally the sphere of mothers, grandmothers, and older sisters in black and Coloured communities. There are more than twenty universities and frequent technical training institutes. Many black ethnic universities under apartheid have continued to experience political disagreement and financial crises. Christian and Muslim (Coloured and Indian) clergy introduced formal schools with a religious basis in the eighteenth and nineteenth centuries.

THE ARTS AND HUMANITIES

Pre-colonial African cultures produced a wide range of artistic artifacts such as clothing, beadwork, basketry, pottery, and external house decoration and design. Today these traditions are developed in new as well as established forms in elegantly fashioned folk and popular craft work and even painting.

PAPER INDUSTRY IN SOUTH AFRICA

South Africa is the only country in Africa which produces pulp and paper other than Swaziland. South Africa produces about 370,000 tons of mechanical wood pulp, 1,500,000 tons of chemical wood pulp, 316,000 tons of news-print, and 970,000 tons of printing and writing paper.

PAPER INDUSTRY IN SOUTH AFRICA

South Africa is ranked the 15th largest producer of pulp in the world and 24th in paper production. Pulp and papers direct input to South Africas balance of payments in 2010 was an extraordinary R4.5 billion. The main pulp and paper companies functioning in South Africa are Sappi, Mondi, and others.

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