40 Social Media Statistics for 2012

77% of French internet users regularly use social media

Source: Observatoire IFOP des reseaux sociaux Novembre 2011

Source: Colombus College Fevrier 2011

57% of Internet users communicate

more on the Internet than face-to-face

Source: Observatoire IFOP des reseaux sociaux November 2011

A French Internet user is on average a member of 2.8 different Social Media platform

7.25 hours spent per month on

Social Media for European users

Source: comScore Media Metrix Octobre 2011

60% of mobile users have posted a status

onto their social network via a smartphone

Source: comScore Media Metrix October 2011

Source: 2 FactoryAgency September 2011

78% of French users communicate on social media, blogs, chats

800 Million users worlwide on Facebook- 1

Billion expected by the end of the year

Source: Facebook January 2012

700 minutes spent per month on Facebook per user worldwide

Source: Social Media Training December 2011

Source: facebook January 2012

350 Million mobile users worldwide are on Facebook

Source: Facebook October 2011

38.5% of French users are on

Facebook

66% of active Facebook users in

France are connected everyday

Source: Facebook October 2011

51% of French users on

Facebook are females

Facebook October 2011

Source: Social Media Training December 2011

60 Million statuses are posted on

Facebook each day

Source: Videoinfographs November 2011

490 Million users have visited Youtube

each month in 2011

1 Billion videos have been viewed on

Youtube in the summer of 2011

Source: Youtube December 2011

60 hours of videos are uploaded each

minute on Youtube

Source: Youtube January 2012

Source: Instagram October 2011

400 Million pictures uploaded on

Instagram in 2011

Source: Flickr November 2011

3500 Photos are uploaded each second on Flickr

225 Million members worlwide on Twitter

Source: Videoinfographs November 2011

8% of French users are on Twitter

Source: Observatoire IFOP des reseaux sociaux November 2011

Source: Marketing Support Services November 2011

200 Million tweets are sent each day

Life span of a tweet is on average 2.8 hours

Source: Ad Age December 2011

25 088 tweets per second were registered in 2011

Source: Twitter December 2011

Source: Google January 2012

90 Million members worldwide are on

Google+

Source: Observatoire IFOP des reseaux sociaux November 2011

12% of French users are on

Google+

71% of mobile users uses geolocation

apps

Source: TNS Sofres October 2011

15 Million mobile users are on

Foursquare

Source: Foursquare December 2011

Source: Foursquare December 2011

1 Billion check-ins on Foursquare in

2011

Source: Viadeo January 2012

40 Million professionals are registered

on Viadeo

135 Million of professionals are registered

on LinkedIn

Source: Videoinfographs November 2011

26 Million articles published on

Wikipedia

Source: Wikipedia January 2012

Source: Lowsky Web Consulting October 2011

200 Million blogs on Internet

Source: Lowsky Web Consulting October 2011

34% of bloggers share their opinions

of products and goods

56% of QR codes are on a

products packaging

Source: CompetePulse January 2012

54% of consumers go on social media

to find out about a brands product

Source: Digital Life TNS Sofres December 2011

Source: Digital Life TNS Sofres December 2011

29% of users consider Facebook to be

a good place to discover brands

Source: comScore Ad Metrix October 2011

20.8% of advertising banners in

France are displayed on social media

310 million adverts have been displayed

on social media in France in 2011

Source: comScore Ad Metrix December 2011

16% of French users follow at least one

brand on social media

Source: comScore Ad Metrix October 2011

Source: Performics December 2011

72% of French users want to connect with brands via social media

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