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40 Social Media Statistics for 2012

77% of French internet users regularly use social media

Source: Observatoire IFOP des reseaux sociaux Novembre 2011

Source: Colombus College Fevrier 2011

57% of Internet users communicate


more on the Internet than face-to-face

Source: Observatoire IFOP des reseaux sociaux November 2011

A French Internet user is on average a member of 2.8 different Social Media platform

7.25 hours spent per month on


Social Media for European users

Source: comScore Media Metrix Octobre 2011

60% of mobile users have posted a status


onto their social network via a smartphone

Source: comScore Media Metrix October 2011

Source: 2 FactoryAgency September 2011

78% of French users communicate on social media, blogs, chats

800 Million users worlwide on Facebook- 1


Billion expected by the end of the year

Source: Facebook January 2012

700 minutes spent per month on Facebook per user worldwide

Source: Social Media Training December 2011

Source: facebook January 2012

350 Million mobile users worldwide are on Facebook

Source: Facebook October 2011

38.5% of French users are on


Facebook

66% of active Facebook users in


France are connected everyday

Source: Facebook October 2011

51% of French users on


Facebook are females

Facebook October 2011

Source: Social Media Training December 2011

60 Million statuses are posted on


Facebook each day

Source: Videoinfographs November 2011

490 Million users have visited Youtube


each month in 2011

1 Billion videos have been viewed on


Youtube in the summer of 2011

Source: Youtube December 2011

60 hours of videos are uploaded each


minute on Youtube

Source: Youtube January 2012

Source: Instagram October 2011

400 Million pictures uploaded on


Instagram in 2011

Source: Flickr November 2011

3500 Photos are uploaded each second on Flickr

225 Million members worlwide on Twitter

Source: Videoinfographs November 2011

8% of French users are on Twitter

Source: Observatoire IFOP des reseaux sociaux November 2011

Source: Marketing Support Services November 2011

200 Million tweets are sent each day

Life span of a tweet is on average 2.8 hours

Source: Ad Age December 2011

25 088 tweets per second were registered in 2011

Source: Twitter December 2011

Source: Google January 2012

90 Million members worldwide are on


Google+

Source: Observatoire IFOP des reseaux sociaux November 2011

12% of French users are on


Google+

71% of mobile users uses geolocation


apps

Source: TNS Sofres October 2011

15 Million mobile users are on


Foursquare

Source: Foursquare December 2011

Source: Foursquare December 2011

1 Billion check-ins on Foursquare in


2011

Source: Viadeo January 2012

40 Million professionals are registered


on Viadeo

135 Million of professionals are registered


on LinkedIn

Source: Videoinfographs November 2011

26 Million articles published on


Wikipedia

Source: Wikipedia January 2012

Source: Lowsky Web Consulting October 2011

200 Million blogs on Internet

Source: Lowsky Web Consulting October 2011

34% of bloggers share their opinions


of products and goods

56% of QR codes are on a


products packaging

Source: CompetePulse January 2012

54% of consumers go on social media


to find out about a brands product

Source: Digital Life TNS Sofres December 2011

Source: Digital Life TNS Sofres December 2011

29% of users consider Facebook to be


a good place to discover brands

Source: comScore Ad Metrix October 2011

20.8% of advertising banners in


France are displayed on social media

310 million adverts have been displayed


on social media in France in 2011

Source: comScore Ad Metrix December 2011

16% of French users follow at least one


brand on social media

Source: comScore Ad Metrix October 2011

Source: Performics December 2011

72% of French users want to connect with brands via social media

For more articles on Social Media and Marketing

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