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  • Nokia and Microsoft Strategic Alliance

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    Abhinav Sharma
    168 views8 pages
    Nokia was losing market share due to superior Apple and Android phones. Microsoft had no presence in the mobile OS market and needed to enter. The document outlines benefits for both Nokia and Microsoft of a partnership where Nokia would use the Windows platform for its phones. This would give Microsoft an entry into the mobile market and leverage Nokia's expertise, reputation and application store. However, issues around culture, structure, platforms and competition were risks.

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    Analysis of strategic alliance between Nokia Microsft

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    Nokia was losing market share due to superior Apple and Android phones. Microsoft had no presence in the mobile OS market and needed to enter. The document outlines benefits for both Nokia and Microsoft of a partnership where Nokia would use the Windows platform for its phones. This would give Microsoft an entry into the mobile market and leverage Nokia's expertise, reputation and application store. However, issues around culture, structure, platforms and competition were risks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    168 views8 pages

    Nokia and Microsoft Strategic Alliance

    Uploaded by

    Abhinav Sharma
    Nokia was losing market share due to superior Apple and Android phones. Microsoft had no presence in the mobile OS market and needed to enter. The document outlines benefits for both Nokia and Microsoft of a partnership where Nokia would use the Windows platform for its phones. This would give Microsoft an entry into the mobile market and leverage Nokia's expertise, reputation and application store. However, issues around culture, structure, platforms and competition were risks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Section A - Group 4 Abhinav Sharma 11P001 Amitesh Kamani 11P008 Aseem Jagadev 11P012 Balaji Kunjeti 11P024 Nirmal

    P 11P029 Prateek Singh Malhan 11P033 Saurabh Bhandari 11P041

    Nokia
    Decreasing market share of Symbian phones Superior Apple and Android phones grabbing market shares Mass feature phones under attack from cheap Chinese competitors Microsoft brand an advantage in the large US market

    Microsoft
    Mobile platform considered as the future of online activity Non-existing presence in the mobile OS market Only option to enter the mobile devices market

    Nokia
    Allowed to make changes to the Windows UI unlike other partners Expertise in operator billing to ensure participants in the windows phone ecosystem To deliver mapping, navigation and location based services
    Opening a Nokia branded global application store using Windows marketplace

    Microsoft
    Joint developer outreach, application sourcing and developer free registration for Nokia developers Strength in advertising, social media, gaming(Xbox Live)

    Bing search services across the device portfolio Running royalty from Nokia

    Other Issues

    Precursor to merger like the one happened with Sony and Ericsson Confidence of employees lost

    Culture
    Local Finnish culture which deliberately alienates foreign counterparts Masculine culture with deals brokered in Faunas Lack of innovation and lengthy product development times

    Organizational Structure
    Adoption of strategy to American market Size of Nokia can block fast decision making

    Integration of Windows with Nokias lower end mobile phone segment Evolution of windows marketplace to match Appstore and Android marketplace Negative reaction from investors and fall is share price of Nokia Too many platforms for Nokia to focus (Windows, Symbian and Meego) Tablet market picking up, giving strong competition to Windows PC market Integration of Windows phones with Windows PC

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